ITV has issued a statement in defence of the criticisms made against it by the ITC in its 1996 Performance Review issued today ITC Questions ITV’s Commitment To Its Licence Terms. After acknowledging the Commission’s praise of the quality of ITV programmes, Network Centre chairman, Leslie Hill, went on to say: “The ITC’s judgment that… Continue reading ITV Respond To ITC Criticisms
The listings asked: ‘Will Derek make it home in time for Mavis’s party?’, and this was enough to rocket The Street in to the number one spot, beginning the week with 16.37 million. The Street had a clear win over the Square, Eastenders peaked at 15.02 million.Moving down to South London, Delboy’s popularity once again… Continue reading TV Viewing Summary W/E 13/04/97
British Telecom and BSkyB are reported to be working on a joint venture to create a £500 million company designed to hasten the market penetration of new digital TV channels. They are forming the Interactive Services Company to subsidise the retail price of set-top boxes. The boxes are likely to be priced at £200, compared… Continue reading BT In Partnership With BSkyB
James Walker, joint managing director, Advanced Techniques Group Worldwide, JWTSo… Project Cosine – this has been all about creating cardinal indices to compare against cost premia in the UK national press market, for the effectiveness of different sizes of advertisements, and then to go on to quantify the impact of colour versus mono, positioning in… Continue reading James Walker – Does Size Matter…And Position, Colour And Content?
WCRS is expected to merge its media department into Mediapolis this summer, according to sources. The move, which has long been rumoured, will take place on July 1st, leaving no media representation at WCRS at all.An official announcement confirming this is believed to be imminent, though both Mediapolis and WCRS were unavailable for comment this… Continue reading WCRS Set To Merge Media Department With Mediapolis
Agency estimates put terrestrial TV revenue for March at £192.070m, which is an increase of 10.05% on the previous year. Of this, ITV brought in £148.070m (up 11.39%) and Channel 4 £44m (up 5.83%). This puts the ITV:C4 ratio at 77:23. Mar-96 Mar-97 % Change ITV 132,926,404 148,070,000 11.39 C4 41,575,000 44,000,000 5.83 Total 174,537,404… Continue reading TV Revenue – March
The ITC today published its 1996 Annual Performance Reviews of the 18 terrestrial TV licences: the 15 regional ITV licensees, GMTV, Channel 4 and Teletext.Teletext received a favourable report and GMTV was congratulated on rectifying the complaints highlighted in the previous year’s report. ITV and Channel 4 performed satisfactorily, but each were found to have… Continue reading ITC Questions ITV’s Commitment To Its Licence Terms
WPP has taken a stake in Syzygy, the London-based digital media company. Syzygy specialises in the strategy, development and marketing of commercial Internet and intranet solutions. The agency’s client list includes Duracell, Kimberly-Clark, Kodak, Kraft Jacobs-Suchard, Mars and PepsiCo.This is the first European edition to the Group’s new media investment portfolio. Earlier investments have focused… Continue reading WPP Buys Into Digital
G.O.D., the Internet search engine company, together with Four11(a commercial website) and PeopleFinder (the new email and telephone directory) has formed a new Internet sales service.The G.O.D. Advertising Network offers General Rotation advertising from $16 (£10). Banner Ads can be targetted geographically or at specific consumer interests and will be spread between G.O.D., PeopleFinder and… Continue reading G.O.D. Forms Advertising Network With Four11
Sue Elms, managing director, Initiative Media1. IntroductionThe subject of this speech is the value of ad effectiveness as a measure of accountability in media.The bit about EMU is, I think, some sort of MRG committee pun about efforts for European Media Research harmonisation. The point being that we should shelve our efforts in this area… Continue reading Sue Elms – ‘Forget EMU, It’s Ad Effectiveness That Counts
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