The Economist‘s new subscription-based Website will launch tomorrow at 7am London time. The site, at http://www.economist.com/, will charge $48 (£29) for access to all of the articles which appear in the printed version. A selection of content will still be made available free of charge.Subscribers to the printed-version will get the full on-line version free… Continue reading Economist To Launch New Website
Daily Mail and General Trust today announced pre-tax profits of £65.6m for the six months to 30th March 1997, up 60% from £41m the previous year. Turnover rose from £476.6m to £545m.In its newspapers division, Associated Newspapers, there was some pre-Christmas display ad weakness though classified ads remained strong. Northcliffe had a good year due… Continue reading Daily Mail Group Shows Good Profits
The IPA has come out in support of the ISBA proposal to the ITC for an increase in advertising minutage *ISBA Calls For More Ad Time. The IPA supports a move to permit an additional half minute of advertising, making 8 minutes average peak and 7.5 minutes average total.If this proposal was approved by the… Continue reading The IPA Joins ISBA’s Extra Minutage Campaign
The broadband cable universe has risen by over half a million homes, an increase of 45% since January 1996, according to the latest Cable Audience Television survey.CATV III, carried out by RSMB on behalf of the cable industry and the ITC, reveals that in March 1997 there were 1.92 million cable TV Homes with 5.7… Continue reading Cable Universe Grows By 45%
Both Coronation Street and Eastenders have scored rather a low average viewers figure this week, coinciding with the first week of blisteringly hot sun! Eastenders came out on top with an average of 12.42 million viewers, and probably benefits slightly from not having an episode on either a Friday night or a Sunday. Coronation Street… Continue reading TV Viewing Summary W/E 01/06/97
Buitoni, the Italian food manufacturer, has signed a £106,000 sponsorship and advertising deal with Classic FM; this includes a week long series of programmes about Italy, its food and its culture.The Italian week will include a series of specially recorded concerts and recitals, outside broadcasts and speech-based programmes that reflect modern Italian life and contemporary… Continue reading Pasta De Sponsorship
CIA UK Holdings is rumoured to be about to buy the 50% of Morgan CIA it does not already own from the Morgan Partnership.According to Marketing, CIA wants to buy outright the jointly-owned Scottish media shop to form a CIA Medianetwork Scotland agency. CIA Morgan is currently the second largest media independent in Scotland behind… Continue reading CIA Bid For Morgan Rumoured
The Independent today revealed its new City+ section. The 56-page tabloid supplement contains 8 pages of editorial, covering topics such as investment advice, job profiles, a guide to office politics and lunchtime calorie advice. The rest of City+ is taken up by classified ads for financial, legal and secretarial positions.
Granada Group this morning announced six month financial results to March 1997 which show that pre-tax profits have risen 33% to £243 million while turnover increased 34% to £2.03 billion.Among the Group’s interests its media activities produced profits of £89.3m, which is up 13% on last year. This puts media third among Granada’s four interest… Continue reading Granada Profits Rise 33%
This was the message that dozens of people received on a mailshot from Empire Stores. The Advertising Standards Authority has upheld a complaint regarding what it saw as dishonest and misleading information. The ASA considered that although the true nature of the draw was clear from the rules, the rest of the mailing implied that… Continue reading Win £30,000 Now
