Speaking at the MRG conference, Lynne Robinson, research director of the IPA, criticised the NPA’s attitude towards press research developments. She believes that research into newspaper readership sections needs more co-operation from the NPA. Robinson felt that the NPA were unjustified in failing to include this much researched data within the national readership survey. She… Continue reading Call For Change In Media Research
BARB announced yesterday its intentions for the improvement of measurements for the 16-24 age group in the Establishment Survey. This follows the recent special analysis by ONS of the 1991 Census which shows (based on data for 15-24 year olds) that the universe figures for the 16-24 age group in the BARB Establishment Survey may… Continue reading BARB Announces Possible Establishment Survey Changes
The Office of Fair Trading has formally agreed to TDI Advertising’s acquisition of Buspak. The deal, which was first proposed in January *TDI Gains Control Of Bus Ads, means that TDI has almost a 100% share of the UK bus advertising market.TDI’s website can be accessed by clicking here.TDI: 0171 482 3000*Subscribers only
In its Review of 1996 the ITV Network Centre has said that the ITC must reduce its licence fee payments if it is to compete effectively in the television market.Leslie Hill, chairman of the ITV Association, said that competition in the industry had never been so fierce and it would intensify in the run-up to… Continue reading ITV Calls For Reduction In Licence Fee
International Sports Group, the sports marketing and sponsorship company, has bought the Sports & Outdoor Media Company. This means that ISG now has the marketing rights to a range of top sporting events.As a result of the deal, ISG is now the sales agent for the English Cricket Board, marketing consultant to the MCC and… Continue reading International Sports Group Broadens Its Portfolio
Following the Gaming Board’s decision to grant a licence to Inter Lotto, the company is planning to launch a frequent draw lottery on the Internet next October. Inter Lotto is planning to install playing terminals in pubs, restaurants and high street shops. The screens at point of sale will announce the draw.Microsoft is set to… Continue reading Web Round-Up – W/E 11/04/97
The Radio Authority has published a new version of its Advertising and Sponsorship Code. The Code takes immediate effect. The changes to the Code mean that:News-readers will now be able to ‘voice’ commercials – The Authority decided that the previous ban on this was unduly restrictive. However, particular care must still be taken to ensure… Continue reading New Advertising And Sponsorship Code
CIA Medianetwork has appointed Alan Brydon as deputy managing director, with responsibility for leading and developing its client service and planning capability.Brydon will join CIA in May in May after 15 years with the AMV group, where he was media director of the main agency and latterly managing director of Rocket, the New PHD subsidiary.… Continue reading CIA Appoints Deputy MD
WWAV Rapp Collins has restructured its media department. Diana Rhodes is reported to now be deputy media director, while Joanna Carr is now deputy media director for London.Bruce Webster assistant managing director of AMV’s design division, McBain Noel-Johnson, is joining the Interbrand Group on Monday as a director.In the Press, Simon Mukerjee, group advertising manager… Continue reading Appointments
VNU’s Internet site http://www.vnu.co.uk made history yesterday when it became the first UK site to receive an international ABC audit. ABC measured the site using a globally agreed standard of page impressions, as opposed to page hits.John Barnes, Newmedia publisher at VNU, the finance and business publishers, said: “Hits mean nothing because they measure both… Continue reading VNU First UK Internet Site To Receive ABC Audit
