The Times reports that the new issue of the Rolling Stone Magazine contains a talking ad for Twix chocolate. The advert in the American publication shouts the new Twix slogan, “Two for me, none for you” when readers turn to the six page advertisement.The voice is generated by an electronic device, similar to that used… Continue reading Talking Twix
BSkyB is believed to be planning to offer a programme package to pubs and clubs when it launches digital satellite TV. The broadcaster is currently talking to a number of pub chains. The package is expected to includes sports programmes and interactive quiz shows.BSkyB: 0171 705 3905
Scottish Radio Holdings plc has released its interim results for the six months ending 31 March 1997.James Gordan CBE, chairman, said: “These results set new records for SRH in terms of both profit and earnings per share. Particularly pleasing has been the performance of recent acquisitions in both radio and local weekly newspapers” Turnover was… Continue reading Scottish Radio On A High
The Portman Group has proposed new regulations on the sale and marketing of “alcopops”. They include requiring retailers not to stock alcoholic drinks that are marketed to the under-18s, and a ban on the use of pictures of people who appear to be under 25 on labels. Producers are also to be discouraged from using… Continue reading UK: Tighter Code For “Alcopops”
by Lionel Stanbrook, Deputy Director-General, UK Advertising AssociationFor some, the ‘New Labour’ government is a good expression of successful brand building. The process even used commercial terminology. Adding the word ‘new’ before the name of the product is a particularly old marketing trick – and it worked – but the claim still has to be… Continue reading New Labour and Advertising
(Updated News Item)The Queen’s Speech, delivered today, confirmed that the Labour Party would introduce a ban on tobacco advertising in the next Parliament.Tessa Gooding, speaking on behalf of the Insitute of Practitioners in Advertising, told Newsline that the IPA was “disappointed” at the ban, saying that it represented “a serious infringement to the democratic process… Continue reading Tobacco Ad Ban Confirmed In Queen’s Speech
The EC last week finally adopted a Green Paper on the Principles of EU Food Law. The Green Paper reviews current legislation affecting the agri-food sector and invites comments on how legislation and procedures can be improved in the interests of public health and consumer protection. Advertising is not a major pre-occupation of the Paper,… Continue reading EU: Green Paper On Food Law
A new group of public affairs practitioners, the Society of European Affairs Practitioners (SEAP), will be established formally in Brussels on 27 May 1997. This will coincide with the establishment of a Code of Conduct for lobbyists, following the approval of new procedural rules within the European Parliament.
A draft Directive on financial services distance selling is scheduled to be drawn up by the European Commission in September. This follows the Commission’s promise to propose such a Directive after financial services were left out of the main directive on distance contracts, which has now been adopted by the Council of Ministers.
Dutch Health Minister Els Borst is reported to have written to the UK Health Minister, Frank Dobson, seeking information on the UK’s approach to the Commission’s tobacco advertising proposals at the forthcoming Health Council on 5 June. The UK now seems unlikely to endorse the proposals immediately, following the announcement that it will publish a… Continue reading EU: Presidency Awaits UK Decision
