CIA Group PLC, Europe’s second largest independent media buyer, is to put the final link into its European agency chain with the conditional acquisition of Scandinavian media specialist MarMedia Group.The MarMedia Group, whose agencies trade as Media Marketing Group, is one of the top two media specialists in the region. In Sweden, the Group is… Continue reading CIA Move Into Scandinavia
Zenith Media has published its six-month UK Television Forecasts to 2003 covering advertising, viewing, satellite, cable and audience costs-per-thousands.According to the report, total UK advertising expenditure grew by 7% in 1996, 4.5% in real terms after accounting for RPI, and is forecast to rise by a further 6.9% this year, or 3.8% in real terms,… Continue reading TV Forecasts
The ITC’s 1996 Annual Report and Accounts were published today. In his introduction to the report, the Commission’s chairman, Sir Robin Biggam, said that the debate surrounding a new single TV regulator must be continued this year. “The responsibility of the ITC to deliver effective and sensitive regulation is high, with major television players increasingly… Continue reading ITC Calls For Single TV Regulator
The cost of content in European new media markets will rise to $6.2 billion by 2002, according to a new report by Datamonitor, Making Money In New Media Markets. The report suggests that traditional media companies will supply much of the content to the new media markets.The analysis also predicts that the cost of content… Continue reading New Media Companies Spend Billions
Channel 5 has been forced to change its plans for its weekend of big sports coverage due to a clash in kick-off times.The football World Cup qualifier between England and Poland and the Rugby Union Test match between England and Argentina, to be screened on Saturday 31 May, were originally billed as being shown live… Continue reading Change In C5’s Sports Plans
ISBA has conducted a survey of nearly 200 major companies and found that a fifth were already advertising or planning to advertise on the Internet.Of the companies that confirmed their interest in advertising on the web, 100% stated that a certificate from ABC//electronic would be of value. The growing number of companies now registering for… Continue reading ISBA Announce Internet Results
Ed Needham has landed one of the most sought-after jobs in the magazine world; he has been appointed as the new editor ofFHM. Formerly deputy editor of the title, Needham has been acting editor following Mike Soutar’s move to Kiss 100 last month.Emap is now considering launching FHM in France.Emap Metro: 0171 436 1515
IPC Magazines has appointed Matthew Line as the new editor of Homes & Gardens.Line joins IPC from Redwood Publishing where he was group editor of the home interest titles.IPC: 0171 261 5261
Alan Yentob, previously director of programmes at the BBC, has been promoted to director of television BBC Broadcast in the wake of Michael Jackson’s defection to Channel 4. He will also become the deputy to Will Wyatt, chief executive of BBC Broadcast. The move will take place on June 16.BBC TV Centre: 0181 743 8000
The proprietor of the Daily Mail, Lord Rothermere, has hinted that the title may become pro-Labour in the near future. He first sparked the speculation by moving from the cross-benches in the House of Lords to the Labour side and it is reported that he said on BBC Radio 4’s World At One that if… Continue reading Daily Mail Could Support Labour
