News International and BT have joined forces to work on LineOne, a mass-market Internet service.LineOne hopes to provide a fast and easy way for consumers to access the information and entertainment they want, when they want it. The service offers subscribers 24-hour news, sport, entertainment, education and shopping. In addition, there will be access to… Continue reading One Line For BT And NI
MTV’s monthly music magazine Blah Blah Blah has closed a year after it made its debut. Publisher Attic Futura are reported to have failed to get sales over the 30,000 mark.MTV: 0171 284 7777
On 13 March the Council of Ministers responsible for the Internal Market achieved a Common Position on a modification of rules on the labelling, presentation and advertising of dietary foodstuffs (Directive 89/398/EEC). A compromise proposal from the Dutch Presidency was supported by all except the UK representative. The proposal included foods aimed at sportsmen and… Continue reading EU: Common Position On Food Labelling
It is reported that Andrew Goulborn, formerly deputy managing director of Mediacom has been poached by Saatchi and Saatchi. Goulborn will be Saatchi and Saatchi’s first communications director. He will report directly to the company’s joint chief executive, Adam Crozier, and will head a team of forty.
In the United States the decision by the Liggett Group, the manufacturer of several famous cigarette brands, including Chesterfield, to state publicly that cigarettes are addictive, will significantly strengthen the hand of the US Food and Drug Administration (FDA) in its efforts to curtail tobacco advertising .Liggett – the smallest of the major US tobacco… Continue reading US: Liggett Admission Encourages FDA
The Independent Television Commission has announced that Channel 5 will be allowed to begin broadcasting on 30 March because it is satisfied that at least 90% of relevant homes have been retuned.The decision has been taken on the basis of both door to door house calls undertaken by C5 and the results of test transmissions… Continue reading ITC Satisfied With C5 Retune
Australia’s self-regulatory tripartite for the advertising industry – the Advertising Standards Council – has disbanded due to a lack of funding and bitter disputes between the advertising businesses and consumer lobby groups. There are no plans to replace it.
Classic FM will get a new schedule this Spring with more music, a new feel to weekday mornings and new slots at the weekend. The changes, which begin on 1 April, will include: two new shows on Saturdays and Sundays at 12 noon, hosted by Susannah Simons new weekday breakfast show times for Mike Read… Continue reading Classic FM Spruces Up For Spring
United News & Media, reporting its first full year results since its merger with MAI in February last year *United News & Media Merge With MAI, has reported a 12% increase in profits to reach £290.2 million. This is on the back of turnover up from £1.801bn to £1.917bn.1996 was a strong year for the… Continue reading UNM Profits Up 12%
On 7 March representatives from the European film industry met a group of EU national experts to discuss the Audiovisual Guarantee Fund being proposed to encourage audiovisual production in Europe. This project was submitted in December 1996 to the Culture Council, and provides for the establishment of an ECU 60 million fund, to guarantee loans… Continue reading EU: Audiovisual Guarantee Fund Meeting
