Channel 4 has clinched a £5 million sponsorship deal with haircare company Wella for its Friends programme.Wella will use the sponsorship credits to support its recently launched ‘Experience’ brand and there will also be opportunities for off-air promotions using cast members. The programme has a high 25-44 ABC1 women profile, providing a good fit with… Continue reading Wella To Sponsor Friends
Marketing Week will be holding a conference entitled, “Marketing to the Pink Economy” in London on Wednesday 30 April 1997.The conference will focus on the pink economy’s pioneering influence; looking at how gay trends tend to be picked up by mainstream society. The conference aims to illustrate how advertisers can effectively target the pink economy… Continue reading Marketing To The Pink Economy
The national newspaper ABCs are out for January, the figures show that the Sunday Telegraph has had the biggest year-on-year increase with a rise of 218,073 giving a percentage change of 32.12%, this was followed by the Daily Telegraph which had an increase of 8.45%.The newspaper which has fallen the most is the Sun which… Continue reading National Newspaper January 1997 ABCs
It is rumoured that Channel 5 is hoping to poach Brookside from Channel 4. Channel 5 is reported to have offered Phil Redmond, the executive producer of the long-running soap, £25 million to defect. Channel 5 also wants to add an extra two episodes to the thrice weekly soap.Mal Young, the former producer of Brookside,… Continue reading Brookside Could Move Across The Channels
The ITC has appointed 5 new members to its Advertising Advisory Committee. The new members are:Stephen Carter, managing director of J Walter Thompson; he will be representing the Institute of Practitioners in Advertising, IPA.Stewart Butterfield, sales and marketing director of Channel 4, has been appointed in his capacity as chairman of the Broadcast Advertising Clearance… Continue reading ITC Appoints New Members
The Institute of Practitioners in Advertising has submitted new evidence to the National Heritage Committee for its review on the future of the BBC and other broadcasting issues.The IPA has drawn attention to the television-cost-inflation rate. This rate has out-run inflation by nearly three to one since 1992. The IPA claims that this rise is… Continue reading IPA Report On The Future Of The BBC
Figures just out from the Radio Advertising Bureau show that commercial radio’s share of display advertising revenue continues to soar. It reached 4.9% for July to September 1996. This is the highest share ever recorded by the medium. The previous record share in one quarter stood at 4.7%; this was achieved in July to September… Continue reading Commercial Radio Achieves Record Share Of Ad Revenue
1996 was another year of steady growth for the number of homes that could receive Cable and Satellite. The ITC’s October analysis of the Cable industry showed that the number of homes passed has grown by 2 million over the last year from 6.18 million to 8.22 million though the penetration rate grew by only… Continue reading Cable And Satellite Round-Up 1996
Total hours listened to radio in the London region has fallen for the majority of the commercial radio stations. For the second Rajar quarter in a row, Sunrise radio has recorded the biggest fall, down by 43.87% in comparison to Rajar Quarter 4 1995. The total hours listened to Sunrise Radio are 4.18 million for… Continue reading Q4 Rajar Figures: London Stations
Future Publishing has launched an innovative training programme for budding journalists. The training initiative, nick-named the Brat Pack, has been developed to ensure that new recruits gain insight and experience into the magazine industry by working across the company’s broad range of magazine titles.Future has already taken on 11 people for the scheme, they have… Continue reading Future Opportunities For New Recruits
