Marie Claire magazine has launched a Russian edition. Editor in chief, Carrie Doyle and managing editor, Anna Barinova have put together a team of young Russian journalists who have adapted the Marie Claire formula and layout to the Russian market. Marie Claire Russia will offer its readers a refined and sophisticated, yet practical and day-to-day… Continue reading Marie Claire Launches In Russia
Carlton Communications is reported to be about to sign a $1 billion deal for New Line Cinema, the sixth biggest film studio in Hollywood.Carlton and the French media group Havas are looking to buy New Line from Time Warner. The studio is famous for hits like the Mask, Dumb and Dumber and Seven.If the deal… Continue reading Carlton Has Its Eye On Hollywood
George Lucas’s sci-fi classic Star Wars opened in the West End last Friday in its new revamped format. The film boasts four and a half extra minutes of footage, mainly scenes shot for the original version which now have the added benefit of today’s computer technology, plus added creatures and improved space battle scenes.Over its… Continue reading Star Wars Takes £3.8m In First Weekend
.net magazine has banned X-rated advertisements. The April issue will be the last to carry adult adverts.The decision was taken following a meeting between .net’s editorial and advertising departments, at which concern was raised about the explicit nature of certain sites advertised. Although the Web sites and bulletin boards advertised require age verification before users… Continue reading X-Rated Fail To Hit The .net
A new report, by management consultants Datamonitor, forecasts rapid growth for broadband interactive services in the European consumer markets.The report predicts that eight million European homes will receive broadband interactive services by the year 2000. These services are defined as broadband online services, e.g., high-speed Internet access and digital broadcasting services like video-on-demand, home-shopping and… Continue reading Interactive Demand Increases
Channel 5 kicks off at 6pm on Sunday. This Is 5 is the first show, a host of fresh faces, hoping to become household names, introduce us to the schedule. It is then time for Family Affairs, the channel’s new soap, to make its debut.The Two Little Boys arrive at 7pm, this traces the party… Continue reading This Is 5
The proposed TV debate between the most likely new residents of 10 Downing Street is in doubt after talks between the broadcasters and the parties reached a stale-mate and broke-up.The Scottish National Party has already taken legal action, because the proposals excluded its leader Alex Salmond from the debate. The Liberal Democrats will follow suit… Continue reading TV Debate In Doubt
The Independent Television Commission will tomorrow announce its new rules on sponsorship and, in particular, “masthead programming.”It is expected that masthead programming will be allowed on all commercial channels, apart from ITV, Channel 4 and Channel 5 and that there will also be more flexible rules for the use of straplines and sponsorship of “how… Continue reading ITC To Announce New Sponsorship Code
The Plain English Campaign has turned its attention to Web sites and has announced its first Cyber-Crystal Mark. The NatWest Group is the first to be awarded the mark, to check out the standard go to http://www.natwest.co.uk. The Plain English Campaign has five teams checking 100 sites a day for good and bad use of… Continue reading Web Round-Up – W/E 28/3/97
Budweiser may be forced to pull its sponsorship for the next World Cup as a result of the tough French ban on alcohol advertising.Budweiser, one of many sponsors for the event which normally pulls in record amounts of TV viewers from around the world, is understood to be in negotiations with the French authorities to… Continue reading Budweiser World Cup Sponsorship Deal Under Threat
