The Radio Authority has put back the launch of Digital Audio Broadcasting until Spring 1998 in an effort to give the “maximum impact necessary for it to succeed.”The original launch date was supposed to be later this year but the Authority has adopted what it calls a “slow burn” approach whereby it will advertise the… Continue reading Radio Authority Revises Digital Timetable
News Corp, Rupert Murdoch’s global media company, has posted six month financial results which show that after tax profits have risen 17% to US$576 while revenues grew by 11% to US$5.6 billion.News International, the group’s UK newspaper division, performed well, with operating profits increasing 18% due to strong revenue and advertising growth. BSkyB, 40% owned… Continue reading News Corp Profits Grow
The results of an outdoor advertising survey show that clothing advertisers like Nike and Burton doubled their annual poster spend last year to £8.4 million. It is reported, in MediaWeek, that the research, carried out by Poster Publicity and Media Monitoring Services, reveals that the clothing sector is now one of the top-ten outdoor advertising… Continue reading Star Bill-Board Spenders
The new Wednesday evening Lottery draw on BBC1 was shown this week and unofficial overnights suggest it was watched by 10.8m viewers. The Saturday Lottery slot attracted 12.43 million on 25 January, though the first ever draw was watched by almost 22m.The latest Television data can be accessed by subscribers by clicking here.
Channel 5 may not have hit the air-waves yet, but it has just gone on-line. to find out what to expect of the new channel key in http://www.channel5.co.uk/home.html. A review is available on Newsline Web-Site Of The Week – Channel 5Another broadcaster who has decided to experiment with the web before taking to the air… Continue reading Web Round Up – W/E 14/2/97
The ITC announced this morning that Channel 4 will pay £87.1m to the Independent Television Commission which will then distribute it to the ITV companies.The ITC has determined that for 1996 total terrestrial qualifying revenue was £2,256.7m with C4’s coming in at £490.3m. Because this exceeds 14% of the total revenue figure, 50% of the… Continue reading C4 Pays £87.1m To ITV Companies
Qualities August 1996-January 1997 ABC figures showed that the Independent lost 28,658 copies year on year, a drop of 9.82%, to 263,075. This is its lowest ever six-month ABC figure. Its Sunday title fared the worst among the whole sector with a drop in sales of 12.36% to 284,434 – again, this is the worst… Continue reading National Press Round-Up – January
Haymarket Business Publications are launching a media magazine aimed at client marketers. The new monthly,Revolution will guide marketers through the electronic media world. It aims to show its readers how to exploit the benefits of the new-media.The first issue will be available at the end of May with a launch circulation of 15,000 copies.Haymarket: 0181… Continue reading Revolution At Haymarket
According to a report by Dresdner Kleinwort Benson, UK ad spend on the Internet is set to grow from £4m in 1996 to £266.8m by 2001.This forecast is based on two predictors: that there will be a six-fold increase in UK Internet users along with an 11-fold increase in the level of adspend per UK… Continue reading Internet Ad Spend Set To Reach £266m
The ITC has received three bids to run digital TV *TV Giants Submit Joint Bid For Digital Power.British Digital Broadcasting is an equal partnership between Carlton Communications, Granada Group and BSkyB. BDB has applied for multiplex licences B, C and D. The service will offer 12 basic and 3 premium channels. The BBC has agreed… Continue reading Digital Terrestrial TV – The Bids
