The BBC have announced that they have no intention of altering their plans to broadcast an extended, hour long Nine O’Clock News in the lead up to the General Election.Despite cries of ‘overkill’ and ‘boredom’ from both the press and the public at large, the BBC still feel that they acting in the greater interest… Continue reading BBC Defends Election Special
A report by stockbrokers HSBC James Capel suggests that BSkyB will have the upper-hand if the British Digital Broadcasting consortium wins the battle for digital terrestrial TV. If the consortium does win, the balance of power will depend on what programming proves to be the key driver for BDB. James Capel think that sport and… Continue reading BSkyB Set For Controlling Stake In Digital Consortium
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Chiltern Radio became the first station in the country to run a bingo ad today after a 30 year long ban was lifted on Friday.The station ran the first ad, in a £4,500 campaign for Top Rank Bingo Club in Luton, at one minute past midnight; 60 seconds after the ban, under the 1968 Gaming… Continue reading Two Little Ducks On The Wireless
Ready Steady Cook is hoping to mirror the success of its TV show with its new magazine. GE Magazines is currently trailing the magazine spin-off of the TV series in Newcastle. If the experiment is successful the 32 page title will become a nationwide monthly.GE Magazines: 0171 836 0519
The annual survey carried out by the ITC, Television: The Public’s View 1996, identified television as the main source of news for 68% of homes.The majority of viewers, 73%, considered news programming to be free of bias. Although, 16% felt that ITV favoured a political party, this fell to 12% for Channel 4 and below… Continue reading Its Official, TV Is The Main Source Of News
Spectrum Radio has been fined once again by the Radio Authority for breaching its Codes. The station breached the Authority’s News and Current Affairs Code and its Advertising and Sponsorship Code. The breaches occurred during two editions of a weekend phone-in programme that were hosted by a politician. The Authority was particularly dissatisfied with Spectrum’s… Continue reading Spectrum In The Soup Again
The Express is replacing its Preview section with a Friday Special. Anne Robinson has a column in the new section, which will be edited by the Express’s features editor, Jack Wright.Express Newspapers: 0171 928 8000
Leo Burnett’s media department has seen a number of changes this week. Tony Emment has been promoted to group media director of the Procter and Gamble buying unit and, media directors Simon Francis and Mathew Blackborn now sit on the agency board.Leo Burnett: 0171 591 9111
Lisa Pollard, advertisement marketing manager, IPC MagazinesIn this paper, I will summarise the progress made so far in measuring magazine advertising effects. I will then look ahead to suggest what we may expect future developments to be.So, as we stare down the barrel of a new millennium, I will draw upon some wisdom which is… Continue reading Lisa Pollard – ‘Standing Up To Be Counted, Evaluating The Effectiveness Of
Magazine Advertising Into The Next Millennium’
