The Institute of Practitioners in Advertising (IPA) has complained to the UK government about TV advertising costs and the role of the BBC, the state-funded broadcaster. The IPA says that it filed a report in January with the Department of National Heritage – which has overall responsibility for broadcasting – arguing that advertising costs on… Continue reading UK: IPA Criticises Ad Inflation
On 5 February the European Commission proposed rules to ensure that major sporting events will not be shown exclusively to restricted audiences (pay-per-view). The proposed regulations – to be incorporated in a revised version of the TV Without Frontiers Directive – will allow Member States to guarantee free televised access to major sporting events. Pay-per-view… Continue reading EU: Oreja Seeks To Protect Public Access
A new report, published by Keynote, has found that men’s interest, health and fitness and new age consumer magazine markets will show the biggest growth over the next 18 months. The success of science-fiction TV programmes is seen as being responsible for the increase in new-age titles.The research also predicts that there will be an… Continue reading Fitness Title Boom Forecast
Following the ITC’s decision to relax regulations on masthead programming *ITC To Revise Sponsorship Code,Ideal Home magazine and Carlton Select are producing the television series, Ideal Home Cooks. This will be the UK’s first masthead TV programme and will go on-air in March. The collaboration will also include cross-editorial promotions.….Granada Sky Broadcasting has signed a… Continue reading Ideal Home Gets Its Own TV Show
On 23 January the EU Council of Ministers adopted the Directive on Distance Selling, after a process that has lasted over five years. The Directive covers most transactions between suppliers and consumers for goods and services concluded at a distance as part of a sales or service provision scheme. The Directive does not apply to… Continue reading EU: Distance Selling Directive Agreed
Representatives of advertisers, agencies, media and self-regulation bodies met at Corsendonk, Belgium on 3-4 February to review progress in European advertising self-regulation and to draw up plans for the next 5 years. The seminar reached the following conclusions: Good progress has been made since the first Corsendonk seminar in November 1991. The European Advertising Standards… Continue reading EU: Corsendonk II Re-Sets Priorities
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
The BBC, BSkyB, Carlton and Granada have united to submit a joint-bid for the right to broadcast digital terrestrial television in the UK. The £300 million deal has been submitted to the ITC and marks the start of a unique commercial partnership between the four organisations.The new alliance is called the British Digital Broadcasting Consortium.… Continue reading TV Giants Submit Joint Bid For Digital Power
The Express is reported to have increased its circulation last Saturday by 400,000 year-on-year as a result of its price cut to 20p. This takes its sales to 1.77m copies and would be a welcome boost to an otherwise struggling circulation.…The Independent On Sunday has apparently put on 10,000 copies, an increase of 3.8%, after… Continue reading Sales Increases Claimed For Express And IoS
Gruner and Jahr are creating a new home interest title called Your Home. It will compete with House Beautiful andIdeal Home. There is, as yet, no further information on the title.John Brown Contract Publishing has landed the contract to produce Debenhams’ in-store magazine. Debenhams Magazine will be published three times a year with an initial… Continue reading New Magazines
