The Canadian company Tri-Vision Electronics – which specialises in producing remote control devices – is reported to have purchased (for an unspecified sum) the worldwide rights to exploit the V-chip, the technological filtering device, from its inventor, Professor Tim Collins.
On 10 February the US Food and Drug Administration (FDA) – which in 1995 began an active campaign to exert its authority over the tobacco industry, seeking to implement a wide-ranging package of anti-tobacco measures, including severe restrictions on advertising and marketing – faces a key stage in a legal action brought against it by… Continue reading US: FDA Faces Legal Action
Kellogg’s is reported to have signed a multi-million pound sponsorship and marketing deal with Virgin Radio .Russ and Jono are starting their day with Kellogg’s cornflakes as the cereal becomes the breakfast show sponsor. Live mentions and promotions of the brand are already on-air; further joint promotions are expected to be broadcast within the next… Continue reading Virgin Radio Do Deal With Cornflakes
£400 million was spent on outdoor advertising in 1996. According to Concord’s Outdoor Trends Survey, this figure represents 6% of total display advertising.The survey also reported that tobacco spending on outdoor advertising fell, while spending on alcoholic drinks remained stable.Concord: 0171 543 4444
The Guardian has created a new post, editor of the Electronic Guardian. Ian Katz, formerly the paper’s New York correspondent, has been appointed to the position. Katz will be responsible for editing The Guardian’s on-line publications.Alan Rusbridger, editor of The Guardian, said: “The conventional thing has been to appoint an anorak. The Guardian felt the… Continue reading New Editor At The Guardian
The EP Environment Committee has debated a draft opinion on the Green Paper on Commercial Communications (GPCC), which supports the liberalising trend set out in the Green Paper, and endorses the Commission’s approach to policy and the regulation of advertising.The Culture Committee of the European Parliament has also given its draft opinion on the Green… Continue reading EU: EP Committee Opinions On GPCC
The Commission held a hearing on the protection of minors and human dignity in information and audiovisual services on 4 February in Brussels. This followed the publication last year of its Green Paper on the same subject and its Communication on illegal and harmful content on the internet. The main issues for discussion included the… Continue reading EU: Protection Of Minors And Human Dignity
On 29 January a French civil court found the US tobacco manufacturer guilty of violating laws prohibiting the advertising of tobacco products. The case was brought by the National Committee against Tobacco Use and the European Union of Non-Smokers; both groups had sought damages of FF3 million, about $550,000, but to their embarassment the court… Continue reading FR: Philip Morris And Seita In Court
Bacardi-Martini has aborted a major advertising campaign in Australia to promote a new product called Bacardi Limon, a lemon-flavoured alcoholic drink. The campaign, which was due to kick off in February, featured “aroma dispensers”, placed in bus and tram shelters in four major cities – Adelaide, Brisbane, Melbourne and Sydney. The idea of the dispensers… Continue reading AUS: Ad Campaign Pressured Out
Following the EP Legal Affairs Committee’s vote on the ISDN proposals in December, the Medina report was adopted by the Parliament on 16 January 1997 with 11 amendments. The Commission has been asked to write an opinion on these amendments, some of which are very unhelpful to the direct marketing industry. For example, the text… Continue reading Eu: Isdn Directive
