According to research carried out by Grey Advertising, women want advertising to drop its outdated stereotypes toward them. The research found: 96% of women say they want to be appreciated as individuals in their own right, with 70% saying that it is very important. 32% dream of having someone to help them do the domestic… Continue reading Women Tired Of Stereotypical Advertising
The DTI has published the long-awaited guidelines on digital television which gives broadcasters access to the set top boxes. The rules are said to allow access on fair, reasonable and non-discriminatory means, once they are available on the market.There is still a final consultation period that is carrying on until December 11th with the Government… Continue reading DTI Publishes Further Details On Digital Television
Channel 5 has announced that it has secured a deal with 20th Century Fox International TV for the UK terrestrial premieres of its recent major films releases. The deal will include premieres of such films as Independence Day, Mrs Doubfire, Speed, Hot Shots Part Deux and Mighty Morphin Power Rangers.The deal was negotiated jointly with… Continue reading Channel 5 Sign Film Deal With Fox
Future Publishing has appointed Stephen Price as the new advertising manager responsible for FutureNet, the company’s website. He was previously director of sales and marketing at Screen International in Los Angeles.Future say that due to the ‘tremendous growth’ within this division, the London team is looking to recruit another three members to its ad department… Continue reading Future Appoints Ad Manager For Website
The latest ITC cable statistics for October 1st 1996, show that the television penetration rate has increased by 0.4% since October 1st 1995. The number of cable telephony lines rose to 2,015,134, with the total number of homes connected to any sort of cable delivered service reaching 2.3 million.Broadband cable became available to over 600,000… Continue reading Cable Penetration Increases For October
The Independent Television Commission has today announced that the licence fees payable by the ITV franchise holders will remain unchanged for the first quarter of 1997.This will disappoint many in the industry, especially YTTV, who have campaigned for a change in the way licence fees are calculated. Particularly irritating to some is the fact that… Continue reading ITV Licence Fees Remain Unchanged
The latest NRS figures released yesterday reveal that amongst the daily broadsheets the Times and FT were the only titles to register increased readerships. 12-month figures show that the Times‘s readership has gone up by over 12% year on year while the FT‘s has grown by over 8%. It was a similar picture in the… Continue reading Newspaper NRS Figures – October
Channel 4 has announced its Christmas schedule, which it says provides its traditional mix of the untraditional for a fortnight of alternative festive viewing. Following the trend of Christmas pasts, Channel 4 will again be showing an alternative to the Queen’s Speech. Rory Bremner will be impersonating Princess Diana in what the station says will… Continue reading Channel 4 Unveils Festive Crackers
Euromoney, the magazine publisher and conference organiser, has announced record interim profits for the year to September 30th 1996.Euromoney achieved pre tax profits of £25.5 million, which compares to £18.2 million for the same time last year. Cost cutting and improved cash margins are said to have contributed to the improved profits.Euromoney Publications: 0171 779… Continue reading Euromoney Announce Interim Profits
The chancellor stood up at 3:32pmThe Chancellor stated today’s budget will reduce public spending and provide more money for priority spending. He stated that he was setting out a policy for five years to come. He forecast that the economy would grow by 2.5% this year and 3.5% for 1997. Consumer expenditure will be grow… Continue reading Budget Line
