MTV Networks is believed to be finalising plans for a new music channel to be broadcast across Europe. A spokeswoman told Newsline that it would probably be based on MTV’s US channel, M2, which shows back-to-back videos and does not carry ads.The new service, which would join MTV and VH-1 in Europe, would most likely… Continue reading MTV Planning New Channel
CIA Medianetwork has declined to comment on press rumours that it has offered Laser a sum of around £1.8 million to settle the dispute over its sales agreements. Around £1m would be for money owed from 1995 and £800,000 for the amount expected to be outstanding for the year.CIA did say however that early next… Continue reading CIA Expects To Settle Laser Row Next Week
The FA Premier League, in conjunction with Sir Norman Chester Centre for Football Research at Leicester University, has published the largest ever survey of football fans in the UK. The report – FA Premier League Fan Survey 1995/96 – is the third in the series of Premier League fan surveys. It reveals insights into the… Continue reading Premier League Survey
At the Marketing Society dinner earlier this week, Pearson Television’s chairman and chief executive Greg Dyke outlined some of the proposed aspirations for new terrestrial station Channel 5. In his speech Mr Dyke told the audience that the channel had secured its first on air advertiser, Chanel No 5, and also said that it was… Continue reading Dyke Speech Attacks ITV
Cinema admissions in October averaged 2.3 million a week which is a 14.2% year on year decrease, while total admissions for the month fell from 11.919m to 10.222m.The Nutty Professor topped the box office, taking £9.7m, but this year’s back-up films were unable to cope with continuing strong performances in the same month last year… Continue reading October Admissions Drop
www.cosmomag.comCosmopolitan magazine has launched a Website on the Internet. Featuring supermodel Cindy Crawford on the main index, the layout of the site is very appealing with bright colours and crisp stylised lettering.The main sections of the site are: Agony Advice Bachelor of the Month Your Weekly Astrology Cosmo Quiz Beauty Giveaway This Week’s Tips Cosmo… Continue reading Website Of The Week – Cosmopolitan
The ITC has said that it will be investigating United News & Media’s various interests in television and national and regional newspapers.The watchdog will carry out a public interest test to examine the “desirability” of promoting plurality in ownership in the broadcasting and newspaper industries; diversity of sources of information and opinions expressed to the… Continue reading ITC Investigates United’s Media Interests
Coronation Street has maintained its place at top of the ratings for the week ending 10/11/96, with Monday’s episode achieving 17.39 million viewers, helped along by the re-introduction of Tracey Barlow bringing fresh problems on her return to Weatherfield from London.As the soap war continues into the winter, Eastenders is hot on the tail of… Continue reading TV Viewing Summary We 10/11/96
According to a Datamonitor report, advertising spend in most drinks markets will decline as a proportion of marketing spend between now and the year 2000, while below-the-line activities such as PR and sponsorship are set to increase their share.The report states that the importance of PR and sponsorship will increase as marketers continue to move… Continue reading Drinks Ad Spend Will Decline According To Report
Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of… Continue reading Ad Effectiveness Venture To Launch
