Best, the women’s weekly published by Gruner & Jahr, is to sponsor the second series of ITV’s Special Babies. This is the first sponsorship of a factual series on the ITV Network. The first series of Special Babies averaged an audience of over 9 million.Best will also be running weekly features during the series, covering… Continue reading Best In First Factual Sponsorship
Yesterday’s Rugby World Cup Semi-Final between England and New Zealand, which was shown live at 13:30 attracted an audience of 9.0 million viewers, according to unofficial overnights. This is almost 3 million more viewers than watched last week’s England v Australia match.Of these 9 million individuals, 5.1 million were men. This is a TVR of… Continue reading Rugby Semi-Final Attracts 9M Viewers
The Ad Track research evening was held on 13th June at the Arts Club, Dover Street, London. Mike Baker, Advertisement Marketing Controller at IPC, was the speaker.Monitoring the effects of advertising in magazines is not an easy task when compared with television advertising. According to the Ad Track report ” The spends are often much… Continue reading AD Track Report
The Daily Telegraph is to cut it’s coverprice from 30p to 10p every Monday for twelve weeks starting from Monday 19th June and lasting to 4th September.The promotion is entitled The Summer of Sport and lists events in the sporting calender which will be reported.Events covered will include Rugby World Cup finals, The England/West Indies… Continue reading Daily Telegraph Price Drop
In a lecture given last night to the Royal Television Society, Andrew Neil warned of the negative impact of the digital revolution in broadcasting.Mr Neil began with a warning about the potential dominance of BSkyB. “British television is on the brink of going digital and that digital revolution seems likely to be dominated by BSkyB.”“Digital… Continue reading Neil Warns Terestrial Broadcasters
The ITC has awarded the following local delivery licences in the Midlands;Licence Area Successful ApplicantTamworth/North Warwickshire/Meriden Tamworth Cable CommunicationsLichfield/Burntwood/Rugeley Lichfield Cable CommunicationsBurton-upon-Trent/Swadlincote/Coalville/ Burton-upon-Trent CableUttoxeter/Ashby-de-la-Zouch CommunicationsHinckley/Bosworth Hinckley Cable CommunicationsAll the successful applicants are associated with LCL Cable Communications, which currently operates the Leicester and Loughborough franchises. In each case the successful applicants were the highest bidders.LCL… Continue reading Local Delivery Franchises Awarded
The Office of Fair Trading is to review the controversial contracts signed between satellite broadcaster BSkyB and cable companies Telewest and Nynex CableComms.The OFT will determine whether “individual restrictions are anti competitive”, a spokesman said yesterday. The contracts signed guarantee the two cable companies long-term supply of Sky pay-television programming in exchange for an agreement… Continue reading OFT To Review BSkyB Cable deals
The Scotsman Publications Ltd has joined forces with United Artists, one of the biggest cable operators in Scotland, to launch a Property TV Programme.According to The Scotsman it will be possible for the viewer to have a guided tour of properties for sale. The service will be available on Thursdays to over 200,000 viewers on… Continue reading Scotsman And United Artists In Tv Venture
Martin Mason, marketing director of More O’Ferrall, has left to set up his own marketing consultancy.
The Retail Prices Index, released today shows that inflation for May was up 0.4% on April to 3.4%. The actual index, taking 1985 as the base rate, was 158.1.
