Over 2,700 million items of direct mail were sent in 1994, according to figures just released by the Royal Mail. This is an increase of 11% on last year and an increase of 116% over the past 10 years. Expenditure on the medium reached £1.049 million.The Royal Mail has begun a Summer campaign to promote… Continue reading Direct Mail Volumes Increases In 1994
Robin Morgan has been appointed editor of the Sunday Times Magazine, taking over from Kate Carr who becomes managing editor of the books, style and art’s sections of the Sunday Times. Morgan is not new to the post, he was contract editor of the magazine when Andrew Neil became editor of the main newspaper in… Continue reading Sunday Times Magazine Appointment
The Labour party is to call for a single watchdog to oversee the telecommunications and broadcasting industries. In a document outlining the party’s approach to the information superhighways, Labour will suggest that Oftel, the telecoms regulator, and the ITC should be merged into a new regulator that will be divided horizontally.This would remove what Labour… Continue reading Labour To Call For ITC Oftel Merger
Senior executives at ITV are to hold an emergency council meeting today to discuss falling audiences and complaints by advertisers about the high cost of buying airtime. The council will discuss the programme budget for 1995 and the Autumn schedule. The ITV Network Centre told MediaTel this morning that it very much doubted if the… Continue reading ITV Chiefs Discuss Sliding Ratings
The Radio Authority has received no applications for the local licence for Southwold in Suffolk. This is the first time a new licences has not attracted a single applicant. A ‘community radio’ group, which had pressed for the advertisement of such a licence, had been expected to apply but withdrew its application shortly before the… Continue reading Suffolk IR Licence Attracts No Applicants
Midland Independent Newspapers has agreed to pay £14.2m for trade publisher and exhibitions company, Inside Communications (industrial and welfare titles).The deal will be financed from existing resources.
The Central Statistical Office has published its 30th annual edition of Regional Trends. Cost is £34.95 from HMSO and booksellers.A flavour of the facts included this year:* Nearly two thirds of adults in Yorkshire & Humberside took a holiday in 1994, the highest proportion of any region in Great Britain.* People in East Anglia are… Continue reading CSO Publishes Regional Trends
The city had initially reacted calmly to John Major’s resignation, but trading became more nervous as the day went on and at 3pm the FTSE 100 was down 29 points and the pound unsettled, as home news was compounded by Germany appearing less likely to cut interest
Channel One is to broadcast two and a half hours of Wimbledon highlights at 9.30 every night, for the two weeks of the tournament. BSkyB has lost out in the deal which gives Channel One exclusive secondary rights for three years.
The Saga group has expressed an interest in moving into radio and is expected to apply for any new regional licences that are advertised. The group may also bid for one of the new London licences later this year. Like the holidays and magazines, Saga radio will be aimed at the over 50s.
