JICREG, the Joint Industry Committee for Regional Press Research, announced at its Annual General Meeting that it is working with National Readership Surveys, (NRS) to model national newspaper readership figures down to postcode sector level.This will allow analysis of national schedules within any area and coverage of combined national and regional press campaigns. The Newspaper… Continue reading National Newspaper Readership By Postcode By End Of Year
Reports in the Sunday papers suggest that C4’s youth programme The Word is to be axed. The current series, which ends in March, is likely to be the last. The five year old series is seen as tired and in need of replacing.
Gramophone Publications Limited is to launch a new magazine on May 1st. International Classical Record Collector, a quarterly title with a cover price of £3.50 launches with an intial print run of 3,500.Editorially covering opinion and research relating to all aspects of classical recordings from the past, ICRC is expected to achieve most of its… Continue reading New Classical Magazine
National Daily NewspapersAmong the national daily newspapers, only the News International titles recorded year on year increases in their Average Issue Readership estimates for July to December 1994. The affects of the newspaper price war are again apparent, with the Times AIR increasing by 22.1% year on year to 1,558,000, and the Sun up by… Continue reading NRS Commentary Jul-Dec 94
At the debate yesterday by MPs on the Future of the BBC White Paper, Stephen Dorrell, national heritage secretary, strengthened the hopes of the BBC that the licence fee will remain its main source of finance for the foreseeable future.While under pressure from MPs calling for the ending of state funding he insisted that the… Continue reading BBC Licence Fee Backed
XL is a new monthly health, fitness and lifestyle magazine for men, launched on the 9th of February. A glossy, high profile feel, XL has 117 pages and a £2.95 cover price. It will, say the publishers, Stonehart, appeal to 25-45 year old men in the ABC1 socio economic group.Editorially, XL has a distinctly sporty… Continue reading XL First Issue Review
A trade press article claiming that the Granada Group is about to mount a joint bid for the Channel 5 licence with BSkyB has been denied by both companies.Chris Hopson, Head of Public Affairs at Granada said, “We are talking to a lot of people, including BSkyB. Our position remains the same – we have… Continue reading Granada Doubtful Re C5 Bid
On the second day of the High Court hearing into an injunction which Saatchi & Saatchi is seeking against Maurice Saatchi, the court was told that Maurice is entitled to poach any staff from his former agency, and cause considerable damage to it, as long as he does not incite Saatchi employees to break their… Continue reading Maurice Allowed To Poach Saatchi Staff Court Is Told
… Nikki Messham, media research manager at McCann-Erickson, has been appointed research manager at Emap Metro. She will join Metro next week and will support publishers and sales teams as well as working on new magazines.… Nick Hiddleston has been promoted to head of media research at McCanns. He joined McCanns in January 1993 from… Continue reading Agency Appointments
Clients of advertising agencies should stop demanding “value for money” unless they are also prepared to pay good money for good value, according to Bob Willott, Partner, Willott Kingston Smith, accountants who specialise in the marketing services sector.Speaking at the ISBA conference yesterday, Willott said: “The value for money argument is getting over-worked as clients… Continue reading Are Agencies Profiting By Performances?
