TeleWest, Britain’s biggest cable TV operator could be valued at up to £1.86 billion once it is floated on the stock market, according to a prospectus which the company issued yesterday. This is equivalent to 190p a share. Advisers have put a price of 161p a share and £1.61 billion as the minimum worth of… Continue reading Telewest Flotation Campaign
NBC Super Channel has announced a surge in ad sales for the 4th quarter of 1994. New advertisers which have joined the channel since the beginning of October include Lufthansa, Delta, Chrysler, Time-Life and the Jamaica Tourist Board.1994 will be the first full year of activity since NBC acquired majority control of Super Channel in… Continue reading NBC Super Channel Claims Surge In Advertising Sales
John Ferguson, International Media Director of McCann-Erickson has been appointed Media Director of Dewe Rogerson, replacing Cathy Walker.
Charles Allen of Granada spoke about the future of ITV; he believes that the key to business is always to be able to see through the eyes of the customer.He gave a list of common “myths” about ITV and dismissed them all: * ITV is not commercial * ITV is only good for FMCG *… Continue reading Life After ITV Takeovers – TV Summit ’94
According to the British Film Institute, the British public is spending more money than ever before to watch feature films in the cinema, at home on video or pay-television.More than £1.8bn was spent at the box office or on watching films at home last year compared with £435m in 1983, according to the Institute’s Film… Continue reading Public Spending More On Films
Michael Schrage of the LA Times, speaking at the TV Summit 94 began his view of the future of mass communications by saying that the “information superhighway” was a misleading metaphor. The new technology is not about information, but relationships. The area we need to be concentrating on is linking networks together; this will make… Continue reading The Future Of Mass Communications
The ITC has issued its response to the Government’s White Paper on “The Future of the BBC”, in which it proposes the franchising of commercial activities to a private-sector operator.The ITC supports the BBC’s aim of exploiting its assets, such as secondary programme rights; however, the ITC points out that the BBC has no capital… Continue reading ITC Response To BBC White Paper
The ITV Network Centre has developed a computer system which will predict the most effective programming schedule in terms both of size and demographics of audience, David Brennan announced at the TV Summit in Brighton last week.The Evaluator, as the system is called, will be used to plan real schedules from the beginning of next… Continue reading ITV Scheduling Goes On Line
Rodale Press, American sports publisher, is to launch a bi-monthly magazine in the UK called Men’s Health. A bi-monthly title, launching on 18th January, it is a lifestyle magazine, focussing on active pursuits, nutrition, male grooming, fashion and fitness.Men’s Health will have a cover price of £1.95. It will be a glossy, perfect bound title,… Continue reading New Men’s Health Title
Stephen Dorrell, National Heritage Secretary warned the BBC last night that it would have to maintain a large share of the audience to guarantee continuation of the licence fee. He said, “If the audience narrows, the case for a universal licence fee will be weakened.” The government is committed to licence fee funding until 2001.… Continue reading BBC Must Keep Share
