Ladbrokes, the first bookmaker to sponsor a UK television programme has signed a deal with BSkyB to sponsor the football news programme Soccer News on Sky Sports. The 15 minute programme is broadcast twice a day Mondays – Thursdays.
Religious conversion theory and catastrophe theory were dramatically brought into play at the MRG on Monday night when Thomson Regional Newspapers, (the UK’s largest regional publisher) announced details of several new reader research techniques in their latest research into regional readership.(Media Compass).Emphasising the need to move closer to the needs of the advertiser, speaker Alan… Continue reading Media Compass – MRG Evening
Granada Group has announced results for the year ending October 1 this morning with pre-tax profits up by 50.8% from £176m last year to £265.4m. Turnover was £2.097bn. The dividend also increased by 14% from 8.75p to 10p. The TV interests doubled, to £85m.
Toyota has announced that it is to sponsor the 1995 Rugby World Cup in South Africa, where the company is the leading vehicle manufacturer.
The ITC has invited applications for four separate local delivery franchises in the Midlands. The areas are: Tamworth, North Warwickshire and Meriden (59,000 homes) Lichfield, Burntwood and Rugeley (54,000 homes) Burton Upon Trent, Swadlincote, Ashby-de-la-Zouce, Coalville and Uttoxeter (97,000 homes) Hinckley and Bosworth (38,000 homes)
Tango is to replace Swatch as sponsor of The Word, when it returns to C4 on Friday. The second series of Don’t Forget Your Toothbrush keeps Polaroid as a sponsor.
Preliminary trading in London and New York of UK Cable company TeleWest yesterday valued the company at £1.8bn. Shares were six times subscribed and have been priced at 182p. TeleWest is the first UK cable company to join the London Stock Exchange.
Hollinger, the Canadian publishing group controlled by Conrad Black, has increased its stake in The Telegraph from 57.9% to 58.2%. On Friday it bought 200,000 shares at 348p and 200,000 at 347p, bringing its holding to 78.8m ordinary shares.
The National Lottery draw on Saturday night attracted around 21.3 million viewers between 19.45 and 20.15pm watching BBC1, compared to 6.9 million to ITV and just over 0.5 million each to BBC2 and Channel 4. The audience for the lottery peaked at 20.02pm, when 25.88m individuals were watching. AVERAGE AUDIENCE 19.45 – 20.15 pm SAT… Continue reading Lottery Audience Peaked At 20:02 Pm
Midland Independent Newspapers, publishers of the Birmingham Post and Mail, has told the government it should continue to block the proposed acquisition of T. Bailey Forman by the Daily Mail and General Trust. The deadline for the trade secretary’s decision is 5 December. DMGT originally announced the deal on 3 June 1994 (Key 2 for… Continue reading Min Asks MMC To Block Daily Mail Bid
