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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The reality is consumers’ demands of brands, experiences, media, and privacy have changed, and we need to change with them.

How can we interrogate our media planning and buying to embed DEI principles into campaigns all year round? 

Channel 4 has unveiled an immersive multimedia campaign for its new cyber thriller series The Undeclared War. 

The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.

News sites perform best for time spent watching ads across gender and age groups, new research has found.

OOH has transformed into a high impact, tightly targeted, accountable way for brands to influence audience behaviour more effectively than the majority of alternative channels.

In the 39th year of the annual Media Agencies versus Media Owners cricket match, the team of media owners captained by Jamie Jouning, Conde Nast’s chief client officer, overcame the Media Agencies XI captained by Nick Lawson, global CEO of EssenceMediacom, by two wickets.

Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good.

Partner content: As the war on talent rages on, higher salaries aren’t the only thing tempting employees to switch jobs.