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In brief: Agency group WPP has acquired Newcraft, a data-first European ecommerce consultancy. 

In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.

Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.

Gen Alpha represents a distinct switch in the norm, powering a more ‘lean-in’ music consumption from earlier ages.

Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.

Nielsen Ad Intel revealed overall adspend in the first half of 2022 had increased by 20% compared to the same time last year.

In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance

The IPA has launched a print campaign to highlight the importance of maintaining adspend during a recession. 

In brief: using Tiles will allow the publications to trial new formats for increasing engagement with hyperlinks.