The founders of a new media start-up want to “turn the way people consume Jewish media on its head” with a disruptive Web3 business model.
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Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
VCCP Group has launched a global gaming proposition to “unlock the single largest unmet audience opportunity in modern marketing”.
The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency.
UM UK’s Rachel Forde and Bloomberg Media’s Duncan Chater took home multiple awards from Mediatel’s Media Leader Awards 2022 yesterday.
Media agencies need concrete feedback on their performance. Advertisers need media agencies to learn from where they went wrong during a pitch.
The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.
Mediatel News, the UK’s leading news analysis and opinion publication for the media industry, has rebranded to The Media Leader.
British people rank among the lowest in the world for being interested in the Winter Olympics, findings from Ipsos have revealed.
