Brands should remember culture is driven by and linked to both community and commerce, especially when it comes to the metaverse, says UM’s EMEA strategy chief.
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Channel 4 should consider getting genuinely committed editorial talent (on reasonable salaries) at the helm – before it’s too late.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
Specsavers launching “Should’ve 2.0” across a wider range of media than ever before as it aims to reach a broader audience.
Oreo will take over a cinema in East London with an “action-packed immersive cinematic experience” tied in with the new Batman film.
Global ‘Powerbrands’ with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.
ITV has announced it will launch the UK’s first integrated advertising and subscription-funded platform later this year.
Interview: Amid network giants and rapidly-growing digital challengers, have Stagwell and Goodstuff found a middle-ground solution?
The Intergovernmental Panel on Climate Change’s (IPCC) latest report says any “further delay” in action on climate change will miss the brief window for “a liveable and sustainable future”.
UK media organisations of all political persuasions have combined to cover the most extraordinary story of recent years.
