More Uk articles

Dominic Mills looks at the ANA’s study into industry waste and Kantar’s effectiveness findings, which puts Aldi’s Christmas ad at the top of the tree

The endgame must not be for two or three companies to control all advertising spend, writes the editor.

The Braille cover on the Mail Metro Media-owned daily paper will be distributed in 15,000 special editions

Meta is continuing funding of its journalism training project to encourage more diverse and regional journalists to join local newsrooms in the UK. 

Just three companies – Alphabet, Amazon and Meta – will be worth half of the $1tn global advertising market by 2023, according to WARC forecasts.

The IPA’s director-general reflects on the industry’s progress during a very difficult year, marked by the crises of climate change and talent shortages.

Unruly has introduced a content-level targeting solution in an effort to “standardise” programmatic buys for over-the-top TV and CTV.

Full report available at: Mediatel > Connected > Consumer Surveys

STV is set to have its highest advertising revenues on record this year, following parent group ITV’s recent forecast this 2021 would be record year.

Magnetic’s Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie’s demise.