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IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
Partner content: Exploring the audio revolution at Tuning In by Radiocentre
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
Passions matter for consumers and tapping into them delivers better outcomes for media owners and advertisers.
The better a service or product advertised in a video game fits the environment and experience of the gamer, the higher the message resonance.
BARB’s CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.
Acceptance of Serota’s review findings could change the internal culture of the BBC to make it more robust and defensible, believes Ray Snoddy
Exclusive: Kris Boger is now general manager of global business solutions for the UK.
Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI