Grampian Television is to become the first station in the ITV network to transmit advertisements for a firm of funeral directors. The ads will be shown in peak viewing hours and daytime television. Grampian has promised that care will be taken in the positioning of the ads. The ITC rules concerning ads from funeral directors… Continue reading FIRST FUNERAL SERVICES ADVERTISED
The IPA has produced a guide for agencies who are considering BS5750 acreditation.The publication interprets how the standards relate to advertising and simplifies the language for ease of use. It has been compiled by a group which included members who had already gone for certification, a consultant who has helped a major agency achieve certification… Continue reading IPA Guidance On BS5750
Following a ministerial meeting this week, it looks likely that there will be a relaxation of the rules preventing the nine largest ITV companies taking each other over.Proposals would allow an ITV company to have a second licence; an extension of the moratorium seems unlikely as legislation would be necessary.If compromise proposals are accepted by… Continue reading Rule On ITV Takeovers
The Radio Authority has released details of the apllicants for 3 of the re-advertised ILR licences; Kettering, Belfast, and Bradford. The applicants for a new ILR licence covering St Albans and Watford have also been announced.Bradford (FM) Applicants:Black Rose FM – 0831 478377Rainbow FM – 0274 820370Sunrise FM (Incumbent) – 0274 735043KCBC (AM) Applicants:KCBC (Incumbent)… Continue reading ILR Applicants
This week the European Publishers Council has published a paper claiming that the European Commission is to issue a draft directive on ownership which could exclude print media from the opportunities opening up due to technological advances and multimedia.Frank Rogers, chairman of the Council, said the media industry needed deregulation to stimulate competition rather than… Continue reading Ownership Plans Attacked
TSMS, the sales house which represents Anglia, Central and Ulster, has been restructured into two companies, to become more than just a selling operation. TSMS Ltd will handle airtime sales, and TSMS Services will provide sales support, developing the company’s information and consultancy operations.VOLVO BUYS ANOTHER NNR PACKAGEVolvo has booked its fourth National Network Radio… Continue reading TSMS Restructures
The ITV Network Centre is inviting advertisers and agencies to a presentation following its research into the effects of non-programme editorial -“clutter”.The presentation is to take place on Thursday 18 November at the Network Centre. The research examines viewers’ attitudes to all non-programme editorial and investigates zapping behaviour during commercial breaks. Dick Emery, ITV’s Director… Continue reading ITV To Present Clutter Research
Today The European launches with a new redesigned paper. The focus of the paper has shifted from direct news to more in-depth analysis and commentary on the news, from an emphasised European point of view. As the editor says on the front page, “Europe is changing, and The European is changing with it.”The first section… Continue reading European Revamp – Review
YTTV yesterday issued a results warning that it was likely to report a loss for the year to 30 September, as a result of ‘lower than expected advertising and substantial exceptional costs.’ City speculation over the size of the loss range from £20m to £5m.The financial difficulties faced by the combined Yorkshire Tyne Tees station… Continue reading YTTV Issue Loss Warning
The latest trend data issued by JNLR/MRBI shows a further consolidation of listenership to independent local radio throughout the country.Nationally, listenership to local radio is 49% compared to RTE Radio 1 with 40% and 2FM at 28%. Dublin listenership remained relatively unchanged with combined results for Classic Hits 98FM and FM 104, at 40%. In… Continue reading Irish Radio Listenership Report
