Carat Research has released results of research into television advertising recall using the Foretel Advertising Recall database.The results showed that 10 and 20 second spots are the most cost effective spot lengths for generating advertising recall. Colin Macleod of Carat Research told MediaTel that he believes one of the more significant findings was that recall… Continue reading Television Ad Recall Study
Agency reaction to the ITV Winter Schedule announced this week seems to be mixed.Bill Barker, TV Controller at JWT told MediaTel that he believes it is a very strong schedule with the emphasis on drama. He thinks the drama will do well for the network. He particularly liked the Sunday evening programming of a major… Continue reading Agency Reaction To ITV Winter Schedule
Mirror Group Newspapers last night rejoined the Press Complaints Commission, withdrawing any criticisms they had made of the PCC or Lord McGregor, its chairman. Lord McGregor in return withdrew his remarks urging advertisers to boycott the paper.Peter Brooke last night warned the press that it has to demonstrate that it will respect and abide by… Continue reading Mirror Rejoins Complaints Body
Editor of Campaign, Dominic Mills, opened the 1993 MRG Conference in Amsterdam by looking forward to a media revolution, which he compared to a second Industrial Revolution. The new “kings of communication” in this world would be media planners and researchers he said, and the definition of a great campaign will be its media strategy… Continue reading MRG Conference – Amsterdam Day 1
Editor of Campaign, Dominic Mills, opened the 1993 MRG Conference in Amsterdam by looking forward to a media revolution, which he compared to a second Industrial Revolution. The new “kings of communication” in this world would be media planners and researchers he said, and the definition of a great campaign will be its media strategy… Continue reading MRG Conference – Amsterdam Day 1
Mirror Group Newspapers last night rejoined the Press Complaints Commission, withdrawing any criticisms they had made of the PCC or Lord McGregor, its chairman. Lord McGregor in return withdrew his remarks urging advertisers to boycott the paper.Peter Brooke last night warned the press that it has to demonstrate that it will respect and abide by… Continue reading Mirror Rejoins Complaints Body
Agency reaction to the ITV Winter Schedule announced this week seems to be mixed.Bill Barker, TV Controller at JWT told MediaTel that he believes it is a very strong schedule with the emphasis on drama. He thinks the drama will do well for the network. He particularly liked the Sunday evening programming of a major… Continue reading Agency Reaction To ITV Winter Schedule
EMAP Images is to launch a new computer games magazine beforeChristmas. The title, to be called Sega, will be monthly and have a cover price of £2.25. The editorial content will be reviews and previews on all sega games formats. Sega will be launched with an initial print run of 150,000. This autumn has seen… Continue reading New Computer Games Mag
Carat Research has released results of research into television advertising recall using the Foretel Advertising Recall database.The results showed that 10 and 20 second spots are the most cost effective spot lengths for generating advertising recall. Colin Macleod of Carat Research told MediaTel that he believes one of the more significant findings was that recall… Continue reading Television Ad Recall Study
According to a report published yesterday by Mintel into Third Age Lifestyles, the older generation do not have as much money to spend as would be expected.There are a substantial number of third agers who are struggling with poverty, for example those completely reliant on state pensions and there is a wide gap between the… Continue reading Third Age Lifestyles Report
