Initial indications from the publishers of PC Action, Europress Interactive, show that the first issue is a success.“In its first 10 days on sale, the launch issue was a sellout at many key sites,” says Publisher Rita Keane.PC Action was launched on 28 October 1993. It is a monthly title with a cover price of… Continue reading PC ACTION CIRCULATION FIGURES
Connell May & Steavenson has bought the Generator Partnership, and will create a top 20 UK agency with estimated billings of £60m. A name for the new agency has yet to be decided. Last month CMS also bought the Lewis Broadbent agency.… Grey Communications Group is setting up a new agency called Greycom. The agency… Continue reading New Agency News
Manchester United’s contract with its current sponsor, Sharp, runs out next May, and a £6m battle is expected to begin soon. The availability of the top club is an attractive prospect for big companies. MTV is to sponsor Atlantic 252’s listener’s voting show, Top Seven at Seven. Energiser is sponsoring Kiss’s Saturday afternoon show with… Continue reading Sponsorship Latest
Mirror Group Newspapers is reportedly talking with other papers, in a bid to return to the Press Complaints Commission.David Montgomery, chief executive of MGN, has made it clear that he will negotiate returning to the regulatory body if Lord McGregor withdraws his demands for a boycott.The Mirror Group is under pressure from its rivals to… Continue reading MGN In Truce
Connell May & Steavenson has bought the Generator Partnership, and will create a top 20 UK agency with estimated billings of £60m. A name for the new agency has yet to be decided. Last month CMS also bought the Lewis Broadbent agency.… Grey Communications Group is setting up a new agency called Greycom. The agency… Continue reading New Agency News
Mirror Group Newspapers is reportedly talking with other papers, in a bid to return to the Press Complaints Commission.David Montgomery, chief executive of MGN, has made it clear that he will negotiate returning to the regulatory body if Lord McGregor withdraws his demands for a boycott.The Mirror Group is under pressure from its rivals to… Continue reading MGN In Truce
According to a report published yesterday by Mintel into Third Age Lifestyles, the older generation do not have as much money to spend as would be expected.There are a substantial number of third agers who are struggling with poverty, for example those completely reliant on state pensions and there is a wide gap between the… Continue reading Third Age Lifestyles Report
Manchester United’s contract with its current sponsor, Sharp, runs out next May, and a £6m battle is expected to begin soon. The availability of the top club is an attractive prospect for big companies. MTV is to sponsor Atlantic 252’s listener’s voting show, Top Seven at Seven. Energiser is sponsoring Kiss’s Saturday afternoon show with… Continue reading Sponsorship Latest
Initial indications from the publishers of PC Action, Europress Interactive, show that the first issue is a success.“In its first 10 days on sale, the launch issue was a sellout at many key sites,” says Publisher Rita Keane.PC Action was launched on 28 October 1993. It is a monthly title with a cover price of… Continue reading PC ACTION CIRCULATION FIGURES
Yesterday the European Sponsorship Consultants Association staged a forum to discuss the Fremion Report on Sponsorship and Patronage for the EC Culture Committee.Yves Fremion, the French Green MEP, has put forward a report to the European Parliament concerning sponsorship which has proved controversial. The forum was called to address the issues raised before the Fremion… Continue reading ESCA Forum; The Fremion Report
