General Motors announced yesterday that all its media buying activities were to be consolidated under Interpublic.At present GM’s media buying is split between several agencies; two of them, Lintas Worldwide and McCann Erickson are Interpublic subsidiaries. The two biggest losers from the new arrangement are believed to be Leo Burnett and D’Arcy Masius Benton &… Continue reading GM Media Purchasing Consolidated
Disney’s new film Aladdin, which opened across Britain on December 3 has already taken £2.4m at the box office. During the opening weekend alone it made double the money of Beauty and The Beast. It features the voice of Robin Williams as the genie and includes Tim Rice’s Oscar-winning single A Whole New World.
Disney’s new film Aladdin, which opened across Britain on December 3 has already taken £2.4m at the box office. During the opening weekend alone it made double the money of Beauty and The Beast. It features the voice of Robin Williams as the genie and includes Tim Rice’s Oscar-winning single A Whole New World.
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
Carat has published its autumn 1993 edition of its bi-annual Media Forecast in which it forecasts that the European display advertising market will reach US$54 billion in 1994, which represents a year on year growth rate of 4.6% in current terms. Estimates for the 1993 advertising market has been revised downwards, to show an overall… Continue reading European Display Advertising Forecast
Phil Martin is leaving Griffin Bacal. He has been replaced by Bob Wootton, former media director at Horner Collis & Kirvan.There is speculation that the appointment of Bob Wootton suggests an effort by the agency to establish a more mainstream media base, as it widens its client base, which at the moment is weighted towards… Continue reading New Media Director At Griffin Bacal
Research commissioned by ITV from the monitoring bureau Gfk shows that the net increase in satellite dish ownership is down by 13% so far this year.Satellite dish ownership for October is estimated at 2,328 million dishes; an increase of 30,000 dishes on the previous month, and a total increase of 36,000 since the end of… Continue reading Satellite Ownership Survey
According to a report in the Financial Times this morning, Julian Mounter, former chief executive of Star TV, the Asian satellite venture, is involved in a consortium looking seriously at acquiring an ITV company. This would be the first international bid; available targets include Anglia, Yorkshire Tyne Tees and HTV.VIDEO ON DEMAND WARNEDBT has been… Continue reading Mounter May Bid For ITV Company
According to a report in the Financial Times this morning, Julian Mounter, former chief executive of Star TV, the Asian satellite venture, is involved in a consortium looking seriously at acquiring an ITV company. This would be the first international bid; available targets include Anglia, Yorkshire Tyne Tees and HTV.VIDEO ON DEMAND WARNEDBT has been… Continue reading Mounter May Bid For ITV Company
Research commissioned by ITV from the monitoring bureau Gfk shows that the net increase in satellite dish ownership is down by 13% so far this year.Satellite dish ownership for October is estimated at 2,328 million dishes; an increase of 30,000 dishes on the previous month, and a total increase of 36,000 since the end of… Continue reading Satellite Ownership Survey
