It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
BMP DDB Needham and Abbott Mead Vickers BBDO have joined forces with Alban Communications to launch a new joint venture company; the new poster specialist, Outdoor Connection, will launch on 1 January 1994, with projected billings of around £14m.The three partners will each have a stake of a third in the company. Alban, the holding… Continue reading New Outdoor Specialist Created
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
In the joint Marketing Week and Register-MEAL agency league table, Saatchi & Saatchi once again came out top, with an increase of 12% on last years total expenditure. The best performance was by Abbott Mead Vickers.BBDO, who rose four places on last year, with a 35% increase in expenditure on last year.TOP 10 AGENCIES Agency… Continue reading Top 10 Advertising Agencies
According to the National Economic Research Associates latest survey of television advertising expectations, confidence levels in the advertising market have fallen sharply since last month.October’s survey of leading advertising agencies found that agencies’ confidence remains only slightly above normal for the time of year, and has dropped to the lowest level yet seen in 1993.Agencies… Continue reading Confidence In TV Ad Market Falls
BMP DDB Needham and Abbott Mead Vickers BBDO have joined forces with Alban Communications to launch a new joint venture company; the new poster specialist, Outdoor Connection, will launch on 1 January 1994, with projected billings of around £14m.The three partners will each have a stake of a third in the company. Alban, the holding… Continue reading New Outdoor Specialist Created
In the joint Marketing Week and Register-MEAL agency league table, Saatchi & Saatchi once again came out top, with an increase of 12% on last years total expenditure. The best performance was by Abbott Mead Vickers.BBDO, who rose four places on last year, with a 35% increase in expenditure on last year.TOP 10 AGENCIES Agency… Continue reading Top 10 Advertising Agencies
