Following a ministerial meeting this week, it looks likely that there will be a relaxation of the rules preventing the nine largest ITV companies taking each other over.Proposals would allow an ITV company to have a second licence; an extension of the moratorium seems unlikely as legislation would be necessary.If compromise proposals are accepted by… Continue reading Rule On ITV Takeovers
Initial reaction to the revamped European launched yesterday appears to be favourable.Mike Goodman, Media Research Manager at Abbott Mead Vickers, says that the European now feels more like a quality newspaper, likening it to an international version of the Independent. He thought that transforming Elan into a tabloid was an improvement, adding that being stapled… Continue reading Agency Reaction To European
Ten thousand copies of the December issue of PC-Home have been withdrawn from sale after it was discovered that the free disk on the front contained instructions for making explosive devices out of light bulbs.PC Home, which has a print run of 80,000, carries a free disk with every issue; this month 10,000 extra copies… Continue reading Computer Magazine Issues Withdrawn
Grampian Television is to become the first station in the ITV network to transmit advertisements for a firm of funeral directors. The ads will be shown in peak viewing hours and daytime television. Grampian has promised that care will be taken in the positioning of the ads. The ITC rules concerning ads from funeral directors… Continue reading FIRST FUNERAL SERVICES ADVERTISED
The IPA has produced a guide for agencies who are considering BS5750 acreditation.The publication interprets how the standards relate to advertising and simplifies the language for ease of use. It has been compiled by a group which included members who had already gone for certification, a consultant who has helped a major agency achieve certification… Continue reading IPA Guidance On BS5750
The Daily Telegraph has increased sales by 30,000 since it has been running its holiday promotion, according to its own circulation figures. This means that the average circulation since the promotion began on 23 October is about 1,037,687.The Independent, however has not faired so well since its revamp. The first estimated figures from the Independent… Continue reading Newspaper Circulations
The Daily Telegraph has increased sales by 30,000 since it has been running its holiday promotion, according to its own circulation figures. This means that the average circulation since the promotion began on 23 October is about 1,037,687.The Independent, however has not faired so well since its revamp. The first estimated figures from the Independent… Continue reading Newspaper Circulations
Peter Brooke announced yesterday that the TV licence fee will rise in line with inflation, until the BBC’s current charter expires on 31 December 1996. This means the fee will rise by £1.50 to £84.50 from April 1.Peter Brooke published results from the survey carried out by Touche Ross into efficiency of the BBC. He… Continue reading BBC Licence Fee To Increase
Initial reaction to the revamped European launched yesterday appears to be favourable.Mike Goodman, Media Research Manager at Abbott Mead Vickers, says that the European now feels more like a quality newspaper, likening it to an international version of the Independent. He thought that transforming Elan into a tabloid was an improvement, adding that being stapled… Continue reading Agency Reaction To European
Following a ministerial meeting this week, it looks likely that there will be a relaxation of the rules preventing the nine largest ITV companies taking each other over.Proposals would allow an ITV company to have a second licence; an extension of the moratorium seems unlikely as legislation would be necessary.If compromise proposals are accepted by… Continue reading Rule On ITV Takeovers
