The Government’s National Nutrition Task Force, a body set up to implement the Health of the Nation White Paper, has called for reviews in food advertising practices.The task force has rejected calls from campaigners to restrict or ban products from children’s programmes, asking only that the codes of practice from the ITC and Advertising Standards… Continue reading Review Of Food Ads Aimed At Children
Johnston Press, the Edinburgh-based local newspaper group, is to acquire the Halifax Courier group for £29.4m. Fred Johnston, chairman, said the acquisition was in line with the group’s strategy of extending its geographical coverage by acquiring titles which are local market leaders.Johnston Press also announced results for the 1993. Pre-tax profits were up by 28%… Continue reading Johnston Press Buys Courier Group
Jazz FM has signed up two new sponsors; Budweiser is to sponsor the new rhythm and blues chart show. The chart goes out on Sunday evenings. Lufthansa has also been signed up as a sponsor for Jazz FM’s weather reports. The two deals together are worth around £100,000.GRAMPIAN TELEVISION’S SPARKLING SPONSORGrampian Television’s golden age show… Continue reading Jazz FM Sponsors
IPC has today launched Marie Claire Health & Beauty as an off-shoot of the successful Marie Claire magazine. The new title will appear twice yearly in the Spring and the Autumn, with a cover price of £2.25 and a print run of 150,000.The first issue comprises 156 pages and covers health, beauty and fashion. It… Continue reading Marie Claire Health & Beauty
Littlewoods, announcing its results yesterday, revealed optimism over pools advertising on television. Littlewoods has been lobbying for an easing of the rules to help it compete for money after the launch of the National Lottery later this year.Chief executive Barry Dale said “I think we will get there in the end”. Littlewoods research shows that… Continue reading Pools Companies – On Television Soon
LBC has gone into receivership, it has been revealed today. No one at LBC was available for comment; although the board has relinquished control the two LBC stations will continue to broadcast as normal.This news comes a few weeks after Dame Shirley Porter resigned as Chairman of the london station. The station loses its licence… Continue reading LBC Calls In Receivers
According to trade press reports it seems likely that GGT and CIA are close to arranging a joint media venture. Discussions between the two sides have been going on for some time.The companies already have a joint venture, CIA Media Solutions based in Manchester. This is 30% owned by GGT and 70% owned by CIA.… Continue reading CIA And GGT In Media Deal
Ulster Television is expected to apply for a licence to cable Belfast and its surrounding areas. The Belfast licence is expected to be advertised by the ITC later this year.Desmond Smyth, chief executive, said that he believed the time was right for cable and that the company was in preliminary talks with Mercury Communications. Mr… Continue reading Ulster TV Cable Plans/Results
According to the Radio Advertising Bureau at Capital Radio’s seminar yesterday radio is an advertisers’ “Secret Weapon”. Andrew Ingram and Justin Sampson of the RAB began the morning by pointing out that effective advertising depends just as much on understanding the nature of the medium used as on targeting the consumer. Radio says things differently… Continue reading Radio – The Intimate Medium
The BBC has announced that the third weekly episode of EastEnders is to be screened on Monday evenings at 8.00pm from April 11. The 8.00pm slot means that the BBC has avoided clashing with Coronation Street. Each episode of EastEnders is currently achieving an audience of between 15 and 16m, while Coronation Street achieves 18m.The… Continue reading Monday Night Eastenders
