Yorkshire Tyne Tees Television will not announce its results today as expected, but has deferred the announcement until late January.The company warned last month that it was likely to announce a loss because of problems on advertising sales. It is expected that pre-tax losses are unlikely to exceed £9.5m.Meanwhile speculation is rife over any plans… Continue reading YTTV TO DEFER RESULTS/LWT SPECULATION
PPA has published two new sets of guidelines for the magazine publishing industry, for bar coding and issue numbering and for stock control and returns systems.The guidelines for stock control and the returns system have been revised by the PPA Circulation Committee; Jill Simmons, head of circulation, commented “These guidelines are part of the PPA… Continue reading PPA – Publish Guidelines
MTV’s Unplugged series is to be sponsored by Fila throughout the whole of 1994. The sports footwear manufacturer will be supporting its sponsorship deal with an on-air campaign.Frank Brown, Director of Advertising sales, said “Fila’s target audience is synonymous with that of MTV’s viewership and I am delighted that Fila have decided to sponsor MTV… Continue reading Fila To Sponsor MTV’s Unplugged Series
The PPA has published guidelines for sponsored editorial and special advertising opportunities such as advertorials in conjunction with the British Society of Magazine Editors. The guidelines have been drawn up following draft guidelines introduced in March 1993. The guidelines are to ensure that advertising of this kind works for the benefit of readers, advertisers and… Continue reading Advertorial Guidelines
The Independent is giving away free copies at major stations throughout the country for yesterday and today this week, and next Tuesday and Wednesday.The sampling promotion follows an experiment carried out just in London three weeks ago. The free copies are accompanied by vouchers enabling half price copies, for the next four weeks.The Independent are… Continue reading Independent – Free Copies Promotion
At last night’s MRG meeting where ITV presented the results of their Clutter Research, the outcome was that as far as ITV is concerned, the debate is now closed.Results showed that clutter is not seen as such by viewers, and is in-fact a non-topic as far as they are concerned. David Brennan said that it… Continue reading CLUTTER RESEARCH – END OF TOPIC
At last night’s MRG meeting where ITV presented the results of their Clutter Research, the outcome was that as far as ITV is concerned, the debate is now closed.Results showed that clutter is not seen as such by viewers, and is in-fact a non-topic as far as they are concerned. David Brennan said that it… Continue reading CLUTTER RESEARCH – END OF TOPIC
HHL Publishing has acquired 13 puzzle titles from Harmsworth Magazines; they include the Crossword and Puzzle World series. The deal means that HHL Publishing now has 33 puzzle titles.HHL Publishing 071 388 3171Garage and Bodyshop Products, the monthly automotive title from Crystal Communications is to close. The title launched in March 1992.
The PPA has published guidelines for sponsored editorial and special advertising opportunities such as advertorials in conjunction with the British Society of Magazine Editors. The guidelines have been drawn up following draft guidelines introduced in March 1993. The guidelines are to ensure that advertising of this kind works for the benefit of readers, advertisers and… Continue reading Advertorial Guidelines
The Independent is giving away free copies at major stations throughout the country for yesterday and today this week, and next Tuesday and Wednesday.The sampling promotion follows an experiment carried out just in London three weeks ago. The free copies are accompanied by vouchers enabling half price copies, for the next four weeks.The Independent are… Continue reading Independent – Free Copies Promotion
