Yesterday the new home interest title from IPC, Homes and Ideas, was launched with an initial print run of 350,000. Editor Penny Harris, in a welcoming letter, states that it is designed “to help you make the most of your home”. The magazine is full of tips and ideas on ways to improve the home,… Continue reading HOME INTEREST PRESS OVERVIEW
The Radio Authority has released details of the 17 applications for the 2 ILR licences in Manchester. There were 11 aplications for the licence on the FM waveband only and 4 applications for the Am licence only. 2 bidders applied for both the FM and AM licences; (Newsline 9/9)Applicants For AM & FM Licence:Greater Manchester… Continue reading Manchester ILR Licence Applicants
In a joint survey between the Research Business Group and the National Magazine Company it was found that readers actually read, enjoy and remember advertisement promotions.Readers of National Magazines titles were consulted, and showed a preference for advertorials because they are more interesting and informing, and “added value” both in providing product information and free… Continue reading Advertorials Approved By Readers
BSkyB yesterday announced its financial results for the year to June 1993. BSkyB made a pre-tax, pre-interest profit of £61.5m, compared to a loss of £47m last year. Interest charges of £8m reduce this to £54m. Turnover is £380m with 80% coming from subscribers to movie channels and Sky Sports.BSkyB is to launch its second… Continue reading BSkyB Announces Profits
Cellnet announced yesterday that it is to take over the sponsorship of Capital Radio’s Flying Eye from the 27 September 1993, replacing current sponsors British Airways. Diamond White is to Sponsor Channel 4’s new Friday night youth programme Dial Midnight. Brewer Taunton is to spend a six-figure sum on the 17-week deal. The programme is… Continue reading C4 And Capital Radio Get New Sponsors
The Times newspaper circulation has risen 20% since the price cut on Monday of this week, an increase of 70,000 copies.(Times’ own figures).In a report in the Financial Times, research among newsagents shows sales for broadsheets to be up. Both The Guardian and Independent have increased their sales, with the Financial Times unaffected and the… Continue reading Times Sales Rise
Home Counties Newspapers returned to profit in the first half of the year, recovering from the effects of bad debt write-offs and depressed ad revenues.Profits for the six months to June 30 were £331,000, against a loss of £203,000 last year. Turnover was up 6.5% at £12.1m.The company said that although the national advertising had… Continue reading HCN Return To Profit
Home Counties Newspapers returned to profit in the first half of the year, recovering from the effects of bad debt write-offs and depressed ad revenues.Profits for the six months to June 30 were £331,000, against a loss of £203,000 last year. Turnover was up 6.5% at £12.1m.The company said that although the national advertising had… Continue reading HCN Return To Profit
