In a joint survey between the Research Business Group and the National Magazine Company it was found that readers actually read, enjoy and remember advertisement promotions.Readers of National Magazines titles were consulted, and showed a preference for advertorials because they are more interesting and informing, and “added value” both in providing product information and free… Continue reading Advertorials Approved By Readers
The Times newspaper circulation has risen 20% since the price cut on Monday of this week, an increase of 70,000 copies.(Times’ own figures).In a report in the Financial Times, research among newsagents shows sales for broadsheets to be up. Both The Guardian and Independent have increased their sales, with the Financial Times unaffected and the… Continue reading Times Sales Rise
From Sunday September 26 The Observer will have two new sections; Review and Life, and a new editorial team.The News broadsheet section will include an expanded comment section covering a wider range of issues as well as news and features. The Business section will also be a broadsheet. It will cover a range of city… Continue reading The Observer Gets New Sections
From Sunday September 26 The Observer will have two new sections; Review and Life, and a new editorial team.The News broadsheet section will include an expanded comment section covering a wider range of issues as well as news and features. The Business section will also be a broadsheet. It will cover a range of city… Continue reading The Observer Gets New Sections
BSkyB yesterday announced its financial results for the year to June 1993. BSkyB made a pre-tax, pre-interest profit of £61.5m, compared to a loss of £47m last year. Interest charges of £8m reduce this to £54m. Turnover is £380m with 80% coming from subscribers to movie channels and Sky Sports.BSkyB is to launch its second… Continue reading BSkyB Announces Profits
In a joint survey between the Research Business Group and the National Magazine Company it was found that readers actually read, enjoy and remember advertisement promotions.Readers of National Magazines titles were consulted, and showed a preference for advertorials because they are more interesting and informing, and “added value” both in providing product information and free… Continue reading Advertorials Approved By Readers
BSkyB yesterday announced its financial results for the year to June 1993. BSkyB made a pre-tax, pre-interest profit of £61.5m, compared to a loss of £47m last year. Interest charges of £8m reduce this to £54m. Turnover is £380m with 80% coming from subscribers to movie channels and Sky Sports.BSkyB is to launch its second… Continue reading BSkyB Announces Profits
Cellnet announced yesterday that it is to take over the sponsorship of Capital Radio’s Flying Eye from the 27 September 1993, replacing current sponsors British Airways. Diamond White is to Sponsor Channel 4’s new Friday night youth programme Dial Midnight. Brewer Taunton is to spend a six-figure sum on the 17-week deal. The programme is… Continue reading C4 And Capital Radio Get New Sponsors
Mirror Group Newspapers has provisionally agreed to settle a series of legal disputes with the private companies of the late Robert Maxwell; the deal has to be approved at an extraordinary general meeting on 23 Sep. The agreement removes the potential for long and uncertain court action. MGN will abandon potential net claims of at… Continue reading MGN SETTLES DISPUTES
