According to the National Economic Research Associates latest survey of television advertising expectations, advertising agency confidence in the television market is continuing to improve.The August survey of leading ad agencies showed that agencies’ confidence in the TV advertising market remains “above normal for the time of year” for the eighth month in succession.Despite the rise… Continue reading Confidence In TV Ad Market Rises
National Network Radio is to launch an entertainment news show as part of the INR4 inititative, worth up to £2m in sponsorship.The NNR INR4 packages were introduced two months ago, starting with the sports package. The next one to be launched will be the entertainments package, in two weeks time, when details will also be… Continue reading NNR To Launch New Package
The forecasts for advertising expenditure in the regional press are showing steady improvements for 1994, the Free Newspaper Conference was told on Friday.Mike Waterson, research adviser to the Advertising Association, told the conference that the next two years are expected to be good ones for both the advertising industry as a whole, and the free… Continue reading Free Newspapers’ Future
The board of the National Readership Survey is keen to develop additional quality of reading questions, and is to hold discussions and interviews with users in media departments and in sales houses.The research will help in gauging reactions to questions and the use to which they are likely to be put, so enabling extra questions… Continue reading NRS Quality Discussions
This autumn BBC Magazines is to launch two new youth titles. Pingu is to be launched on 20th October and is aimed at pre-school children. It will follow the cartoon series of the same name, using original texts from Pingu the Penguin.The title will be out fortnightly, and will have a cover price of 70p.… Continue reading New BBC Youth Titles
Newspaper Publishing, publisher of the Independent, is planning to raise up to £20m in a financial restructuring this year.The amount of money is higher than expected because of competition from the cheaper Times. The performance of The Times, and whether or not the circulation of the Independent suffers, will affect the refinancing.Both the finances and… Continue reading Independent Financial Restructure
The Observer newspaper and the government are being taken to court over the failure to consult workers about the takeover by the Guardian.The GPMU print union believes that it could be a test case for the European Community Acquired Rights Directive, which requires worker representatives to be consulted in some mergers. Under domestic law however,… Continue reading Observer To Be Sued
Westminster Press has appointed AMRA as its sole national sales house. (Newsline 27/8)AMRA won the account although A Plus Media and Mediaforce both pitched for it. All three previously represented titles from the Westminster Press group although AMRA had 70% of the business.Anne Blood, ad director of Westminster Press, said that having one national sales… Continue reading WESTMINSTER PRESS APPOINTS AMRA
Pilkington has agreed to extend its support from the senior Rugby Union Cup Final at Twickenham on May 7th to the junior clubs’ knock-out, the Pilkington Shield final, which will be before the main event.Pilkington’s support for the Cup, which had one year to run, has now been extended to 1996 at a cost of… Continue reading Junior Rugby Gets Sponsor
Pilkington has agreed to extend its support from the senior Rugby Union Cup Final at Twickenham on May 7th to the junior clubs’ knock-out, the Pilkington Shield final, which will be before the main event.Pilkington’s support for the Cup, which had one year to run, has now been extended to 1996 at a cost of… Continue reading Junior Rugby Gets Sponsor
