The forecasts for advertising expenditure in the regional press are showing steady improvements for 1994, the Free Newspaper Conference was told on Friday.Mike Waterson, research adviser to the Advertising Association, told the conference that the next two years are expected to be good ones for both the advertising industry as a whole, and the free… Continue reading Free Newspapers’ Future
Mirror Group Newspapers has provisionally agreed to settle a series of legal disputes with the private companies of the late Robert Maxwell; the deal has to be approved at an extraordinary general meeting on 23 Sep. The agreement removes the potential for long and uncertain court action. MGN will abandon potential net claims of at… Continue reading MGN SETTLES DISPUTES
Adscene Group, the Canterbury based newspaper publisher, announced pre-tax profits of £2.1m, up 30% from £1.61m for the year ending May 31.The increase was aided by cost cutting and a steady improvement in the market.
According to the National Economic Research Associates latest survey of television advertising expectations, advertising agency confidence in the television market is continuing to improve.The August survey of leading ad agencies showed that agencies’ confidence in the TV advertising market remains “above normal for the time of year” for the eighth month in succession.Despite the rise… Continue reading Confidence In TV Ad Market Rises
The ITV companies’ plan to move News At Ten to an earlier slot is supported by a research study into viewers’ attention levels. The study from Carat Research shows that viewers pay much more attention to early evening news programmes. Less than half of News At Ten viewers say they pay full attention to the… Continue reading News At Ten Move Supported
Adscene Group, the Canterbury based newspaper publisher, announced pre-tax profits of £2.1m, up 30% from £1.61m for the year ending May 31.The increase was aided by cost cutting and a steady improvement in the market.
The forecasts for advertising expenditure in the regional press are showing steady improvements for 1994, the Free Newspaper Conference was told on Friday.Mike Waterson, research adviser to the Advertising Association, told the conference that the next two years are expected to be good ones for both the advertising industry as a whole, and the free… Continue reading Free Newspapers’ Future
Mirror Group Newspapers has provisionally agreed to settle a series of legal disputes with the private companies of the late Robert Maxwell; the deal has to be approved at an extraordinary general meeting on 23 Sep. The agreement removes the potential for long and uncertain court action. MGN will abandon potential net claims of at… Continue reading MGN SETTLES DISPUTES
Ramsay Fawell, Senior Marketing Executive at Capital Radio, is joining the Belfast Telegraph as Marketing Services Manager.Fawell takes up his new position on September 20th.
The ITV companies’ plan to move News At Ten to an earlier slot is supported by a research study into viewers’ attention levels. The study from Carat Research shows that viewers pay much more attention to early evening news programmes. Less than half of News At Ten viewers say they pay full attention to the… Continue reading News At Ten Move Supported
