Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.
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Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.
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Maintaining profit means investing in new models of consumption, writes MediaCom’s strategy director
A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
The global travel market lost nearly half its value in 2020 and will take another three years to recover, Zenith’s report explains.
Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.
It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.