More Uk articles

Magnetic’s Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie’s demise.

Dentsu International has appointed Alex Hesz, formerly of Omnicom’s DDB ad agency network, as global chief strategy officer.

Raymond Snoddy looks at those sporting occasions protected for free-to-air television by legislation that hasn’t changed in almost 24 years

The Competition and Markets Authority said the only way “competitive concerns” can be addressed is for Meta to sell Giphy in its entirety . 

Crackd, the “no-egg egg” substitute, leveraged mobile data to target vegan audiences and outperform competitors in its biggest multimedia campaign.

In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.

Tesco and dunnhumby are launching the “UK’s largest closed loop grocery media and insight platform”. 

Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.

BARB released a list of the most-watched programmes on TV sets across all linear and streaming services in October 2021.

Magazine brand publisher and GoCompare owner Future grew by 23% organically over the year leading up to the end of September.