Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward
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ITV’s director of advanced advertising, Rhys Mclachlan mulls over a Twitter-driven hypothesis in response to platform dereliction of duty
Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer
The top ten UK advertisers for 2020 sees HM Government take top spot and Public Health England spend almost eight times more than in 2019
Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up
Thinkbox’s Matt Hill throws some shapes to tell the stories of how individual sectors approached TV advertising during the past year
Over half of viewing time on Samsung TVs in the UK by the end of 2020 was spent streaming, according to a report by Samsung Ads.
Tom Laranjo, MD at behavioural planning agency Total Media, gets to the bottom of the human behaviour behind the headlines
Improvements in workforce diversity only positive in challenging year for job losses and pay