How should media agencies plan for a turkey of a Christmas? Simon Carr, chief strategy officer, Hearts & Science shares his thoughts
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With COP26 fast approaching and AdGreen launching its free carbon calculator this week, climate change and advertising’s role in it is a growing conversation.
Vodafone UK has more first-party than third-party cookie impressions for the first time
Can it be a coincidence that two consecutive MGOMD bosses left their media-owner jobs so quickly, asks the editor
WPP and Snap Inc. announced a global partnership, the AR Lab, to help clients create immersive experiences for their customers.
Bertozzi has been appointed president of EMEA for Whalar, reporting to CEO Rob Horler.
Claiming that the new emphasis on data-driven attribution is a deliberate privacy-forward action is a nice spin
Dentsu group has launched a global gaming solution, dentsu gaming, today which combines its 35-year heritage and expertise in gaming and scale and capabilities of its international network.
Digital advertising spend nearly doubled in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.
The Australian business, which is on a mission to change the way online media is traded, has closed a $2.2m post-seed funding round.