WPP agency Wavemaker has hired Adam Puchalsky as its new global head of content, effective immediately.
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After flatlining in the final quarter of 2018, UK marketing budget growth has bounced back to its highest level in a year and a half, according to the latest IPA Bellwether report published today.
The CMA launched an inquiry in February this year to establish whether the deal was anti-competitive. With the acquisition now given the go-ahead, Global has become one of the UK’s largest players in out-of-home, second to JCDecaux.
In his new role, he will continue to build ESI Media’s international revenues across The Independent and Evening Standard digital portfolio.
If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.
Sponsored: The IPA’s Simon Frazier explains why accountable data is more important than ever in today’s planning world.
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
The deal comes as the group looks to grow its ability to drive data-driven, personalised experiences at scale. Epsilon employs 9,000 employees, including 3,700 data scientists and 2,000 technology delivery experts.