With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.
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Dentsu Aegis Network has promoted Amplifi’s Mike McCoy to UK chief executive of its global media agency, Vizeum.
As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR Midas: Summer 2019 Digital Audio Survey
Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world
Today the 2020 Mediatel Media Research Awards has opened for entries, with media owners, industry bodies, researchers and agencies invited to enter their projects for consideration.
It’s strange now to think there was ever a time when radio was thought to be on its deathbed. In an average week, 89% of the UK population are now tuning in across both BBC and commercial stations, listening to 20.8 hours of live radio each. And according to the latest figures from Rajar covering… Continue reading Commercial radio hits new milestones
Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.
Rajar’s latest report presents some great news for commercial radio. Here are the key take-outs, with views from industry experts.