| Ed Mason
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The switch will introduce a number of changes for UKOM endorsed data, perhaps most notably the use of Ipsos’ new single-source, multi-device research panel, which is built around mobile and is 10,000 large.
Ivor Falvey, formerly global talent planning director at ad network Dentsu Aegis, has joined talent research firm Wilbury Stratton as a director and the global head of media and entertainment practice.
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
Independent OOH agency Talon has announced changes to its management structure with founders and managing directors Frank Bryant and James Copley assuming new responsibilities.
Video ad tech firm Tremor International has struck a deal with News Corp to buy its programmatic video marketplace, Unruly.
The average pundit is, at best, no better than “a dart-throwing monkey”.
Outdoor media company Clear Channel has been awarded the contract for more than 200 digital advertising screens across some of the UK’s largest shopping centres.
Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.