Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.
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Chris Duncan has been appointed the new CEO of Bauer Media’s UK publishing business, as Rob Munro-Hall is promoted to president of the publishing business globally.
The latest BARB “What People Watch” series focuses on the changing age profile of news viewing in light of the coronavirus pandemic.To access the report, please click the link below:External Link:BARB: What People Watch: Edition 4
The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.
ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.
While everyone has been enjoying Zoom and House Party to get them through lockdown, Karen Stacey questions whether ‘e-everything’ is really set to become the new normal.
Samsung’s ad-supported video service, Samsung TV Plus, has now been made available to brands and agencies in a number of European markets, following a series of advertising technology partnerships.
Full report available at: BARB> Viewing data> Weekly viewing summary