More Uk articles

Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.

TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.

An opportunity open to anyone with a curious mind – but will prove to be particularly valuable for junior employees who don’t have access to training programs within their companies.

Pop culture plays an important part in triggering nostalgia and a connection in your memory so deep and special that you are moved to a previous version of yourself. So how should brands exploit it?

The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.

Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.

According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.

Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.

Full report available at: Mediatel Connected > Display > Press

PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.