John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
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Last week adland went into meltdown over Campaign’s decision to place Nigel Farage on its cover. It was a bad move – but not for the reason you might think.
Ofcom has released its annual Communications Market report.Ofcom’s annual statistical survey of developments in the communications sector; includes the International Communications Market Reports and reports on the nations of the UK.The report is now an interactive data portal containing all the major datasets for these markets, accompanied by a short summary of the main findings.To… Continue reading Ofcom: Communications Market Report 2019
So here’s the existential crisis for adland: the more effective it is at selling products to consumers, the worse the climate crisis gets.
ITV has confirmed that it and the BBC have now signed an agreement to launch their joint online streaming service, BritBox, in the UK during the fourth quarter of this year.
Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how can the marketing industry play a part in tackling climate change?
Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses
The daily market had another tough month, with only two titles bucking the overall downward circulation trend. The Financial Times performed best, increasing by 3.8% in June.
Reach Plc, publisher of newsbrands including the Mirror and the Daily Express, has confirmed that it is in the early stages of discussions to buy “certain assets” of JPI Media.