The original Spitting Image was very much ‘water cooler TV’ with audiences of 15m. With only an estimated few hundred thousand subscribers, there’s no way it can perform this feat for BritBox.
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The response of the media to the coronavirus threat will have to be carefully and accurately calibrated against the reality, writes Ray Snoddy. So how has it fared to date?
Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
Featuring: John Rankin, RANKIN // Jay Richards, DivInc // Amy China Wire, Teads // Aaron Simpson, Kindred // Victoria Emes, content creator // Vanessa Goff-Yo, Bidstack // Emma Martell, Virgin Trains.
GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.
Almost half of our behaviour is made instinctively and consistently – so how can brands get loyal customers to try something different?
Full report available at: Mediatel > AV > Cinema > Top 10 films – Monthly
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.
Fifty5Blue (previously Kantar Media) is a media research company that aims to bring clarity to a complex and fragmented media landscape. As viewing habits splinter and platforms multiply, unified measurement is essential and Fifty5Blue aims to meet that need with smarter systems and a business built for transformation, enabling content owners, advertisers and platforms to… Continue reading Fifty5Blue