The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
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From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.
The Guardian now sells less than 150,000 copies a day.
The Evening Standard’s web traffic declined -15% in July to 845,300, according to the latest ABC results, while Metro was down -9.4% to 2.4 million.
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio’s Mads Holmen.
WFA research indicates a dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud.
Revenue at Rupert Murdoch’s News UK declined -19% in the 12 months ending 30 June 2017 – which parent company News Corp has largely attributed to political uncertainty following Brexit.
For the first time there are realistic chances that the £11.7bn Murdoch bid for all of Sky will not go ahead – or at the very least be mired in further delays amid intensifying political controversy.