Wavemaker will have offices in 90 countries and over 8,500 employees – with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
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Billionaire tech evangelists with bold visions of the future want to change the way we consume media. Raymond Snoddy examines some of the potentially disruptive technologies heading our way.
It might be feeling some pressure, but as Albert Read takes over from Nicholas Coleridge as MD of Condé Nast Britain, he shares with Ellen Hammett his strategy for keeping a century-old business afloat in a digital-first world
Deal comes hot on the heels of its RadiumOne acquisition earlier in the summer and will create one of the largest independent digital video ad marketplaces in the world.
We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror’s Andrew Tenzer.
Local news publisher co-operative 1XL as launched a dedicated audience development division this week, to be headed up by former Local World and Telegraph executive Richard Underwood.
We must reframe the working mum experience, writes Helen Rose.
MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.
Videology is now working with the team that has already struck deals with ITV, Channel 4 and Sky to offer dynamic ad insertion – a technology that stitches tailored ads into online broadcasts.
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