This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
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The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.
Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.
There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.
CES 2018 was a showcase in evolution over invention – fewer new technologies, more tweaking to perfection.
Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It’s a dangerous road, writes Tracey Follows.
Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic’s John Cole.
The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.