Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.
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WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
Ooyala’s State of the Media Industry 2018 report has been released, stating:“Data and data-driven video are the starting points for almost every conversation in media today. Content strategies, engagement policies, ads, production, supply chains — they’re all driven by machine learning, artificial intelligence and deep, deep data.“Ooyala’s new State of the Media Industry 2018 report… Continue reading Ooyala: State of the Media Industry 2018 report
Enough with ineffective committees – perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
Sponsor content Rezonence’s Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.
Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.