The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
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The competition regulator is playing with fire with its latest findings, writes Raymond Snoddy.
Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
Primesight’s CEO Naren Patel, Talon Outdoor’s managing partner Adrian Skelton and JCDecaux’s marketing director David McEvoy share their top priorities for 2018 at Mediatel’s inaugural Out-of-Home Summit.
In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
The Competition & Markets Authority said some aspects the £11.7bn deal were “not in the public interest” following the provisional findings from its in-depth examination of the proposed acquisition of Sky Plc by 21st Century Fox.
Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.
Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
Ahead of Mediatel’s Out-of-Home Summit this week, Primesight’s James Power looks at how brands can use location data to unlock the true potential of digital OOH.