A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
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On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.
Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of ‘non-stereotypical’ women over the past 12 months.
Mindshare’s 2018 trends report highlights key consumer attitudes towards data and how brands use it.
The findings form part of Mindshare UK’s 2018 trends report, which sheds light on consumer attitudes towards a variety of topics including AI, data and technological advancements.
The company said the closure forms part of a move to concentrate business activities on its SaaS-based AI platform and away from media implementation.
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.