The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.
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After reducing its digital advertising activity, P&G’s finance chief said: “we didn’t see a reduction in the growth rate….what that tells me is that the spending we cut was largely ineffective.”
68% said they find the ‘bimbo’ portrayal most offensive.
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc – with views from Google, Media iQ, MediaCom and Fetch.
The One Love Manchester concert, Britain’s Got Talent final, the return of Poldark and The Real Full Monty were among the most watched programmes in June.
The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
For the 12 months to the end of June 2017, UK profit fell from £1.5 billion the previous year to £1.29 billion.
Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
As it cuts its losses by a third, Raymond Snoddy argues that, to a considerable extent, the Guardian should be viewed as a bellwether of the national newspaper industry.