Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
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We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.
It would be sad if the FT regards its Presidents Club investigation as a lucky punt that came off and that now it’s time to return to respectable normality, writes Raymond Snoddy.
Nicola Young joins from Estee Lauder where she served as director of media.
Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.
The partnership extends to All 4 and repeat shows on E4 and also includes new Big Bang Theory prequel series Young Sheldon.
Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).
Viewers will now see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set, but not all viewers are happy.
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
Digital out-of-home came of age in December 2017, writes Spencer Berwin – and that means big things for the year ahead.
