Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
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The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.
Declaring a ‘continued reboot’ of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.
Ooyala’s Q2 2018 Global Video Index has released its latest video numbers
Publicis Media has appointed three regional commerce leads across EMEA, the Americas and APAC to strengthen its global commerce practice, newly launched this year.
Eve Kemanes and Andreea Nedelcu form the new senior creative team, whilst Paula Hochberg has been hired as senior copywriter and Athina Collaro as senior designer.
Many believe UK broadcasters and their production arms should do business with the the big American tech companies – but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog – and pimped audits and subsequent casualties will endure, writes Bob Wootton.
The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.