Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn’t pay sufficient attention to its underlying potential, writes Sebastian Schindler.
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Entrepreneur, best-selling author and influencer Ella Mills is the latest headline speaker to confirm for MAD//Fest London this November.
It’s the question everyone in adland is asking.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR MIDAS: Summer 2018 Digital Audio Survey
Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet
Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
Brought to you by Mediatel Events, Future TV Manchester is the leading television advertising event for the northern UK regions, focused on driving strategic and technology innovation.
This week John Reynolds interviews the AOP’s managing director, Richard Reeves, as well as the new executive director of Mail Metro Media, Dominic Williams.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.